Comments on: Permission, Part 1 http://blog.wordtothewise.com/2007/09/permission-part-1/ Spam, delivery, email and more Tue, 06 Jan 2009 07:35:42 +0000 http://wordpress.org/?v=2.5.1 By: laura http://blog.wordtothewise.com/2007/09/permission-part-1/#comment-9 laura Thu, 13 Sep 2007 23:46:24 +0000 http://blog.wordtothewise.com/index.php/2007/09/10/permission-part-1/#comment-9 Do you collect email addresses from your customer base? If they're giving you an email address that's a level of permission right there. There are things you can do to gauge who, in that group, wants to receive email from you without seeming to be asking "can we email you?" Do you collect email addresses from your customer base? If they’re giving you an email address that’s a level of permission right there. There are things you can do to gauge who, in that group, wants to receive email from you without seeming to be asking “can we email you?”

]]> By: fiat lux http://blog.wordtothewise.com/2007/09/permission-part-1/#comment-8 fiat lux Tue, 11 Sep 2007 03:12:05 +0000 http://blog.wordtothewise.com/index.php/2007/09/10/permission-part-1/#comment-8 When you talk about permission, I'd love to see some comments on how to deal with permission and a long-term existing customer base. My employer has some customers who literally have been buying their product for 10, 15, even 20 years, long before opt-in became an issue. Affirmatively asking for their permission to send them e-mail after so many years seems weird, but not having affirmative permission from them isn't really right either. When you talk about permission, I’d love to see some comments on how to deal with permission and a long-term existing customer base. My employer has some customers who literally have been buying their product for 10, 15, even 20 years, long before opt-in became an issue.

Affirmatively asking for their permission to send them e-mail after so many years seems weird, but not having affirmative permission from them isn’t really right either.

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