Comments on: Visiting customers through email http://blog.wordtothewise.com/2007/09/visiting-customers-through-email/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: fiat lux http://blog.wordtothewise.com/2007/09/visiting-customers-through-email/comment-page-1/#comment-530 fiat lux Thu, 20 Sep 2007 02:31:01 +0000 http://blog.wordtothewise.com/index.php/2007/09/14/visiting-customers-through-email/#comment-530 Yes, I know, sorry for wandering off-topic. :) Yes, I know, sorry for wandering off-topic. :)

]]> By: laura http://blog.wordtothewise.com/2007/09/visiting-customers-through-email/comment-page-1/#comment-529 laura Mon, 17 Sep 2007 17:16:11 +0000 http://blog.wordtothewise.com/index.php/2007/09/14/visiting-customers-through-email/#comment-529 The folks at AOL are fun, smart and really get how to deal with spam on a large scale. All of the issues you mentioned are things we touched on with that particular client, but I tend to talk in terms of deliverability just because that's what my job title is. The folks at AOL are fun, smart and really get how to deal with spam on a large scale.

All of the issues you mentioned are things we touched on with that particular client, but I tend to talk in terms of deliverability just because that’s what my job title is.

]]> By: Rachel Luxemburg http://blog.wordtothewise.com/2007/09/visiting-customers-through-email/comment-page-1/#comment-528 Rachel Luxemburg Fri, 14 Sep 2007 21:54:29 +0000 http://blog.wordtothewise.com/index.php/2007/09/14/visiting-customers-through-email/#comment-528 Good on AOL for having a sense of humor about it. :) Deliverability aside, one of the classic usability issues is that light text on a dark background is much harder on the eyes than dark text on a light background. There are ways to keep branding consistent without having an email be an exact duplicate of the corporate website. Maintaining the same fonts, logos, and color palette goes a long way towards creating a unified look & feel, even if every detail is not identical. That's how we do it at my shop, and it works for us. Good on AOL for having a sense of humor about it. :)

Deliverability aside, one of the classic usability issues is that light text on a dark background is much harder on the eyes than dark text on a light background.

There are ways to keep branding consistent without having an email be an exact duplicate of the corporate website. Maintaining the same fonts, logos, and color palette goes a long way towards creating a unified look & feel, even if every detail is not identical. That’s how we do it at my shop, and it works for us.

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