Comments on: How do you use bounce data? http://blog.wordtothewise.com/2008/03/how-do-you-use-bounce-data/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Anna http://blog.wordtothewise.com/2008/03/how-do-you-use-bounce-data/comment-page-1/#comment-798 Anna Thu, 03 Apr 2008 15:43:23 +0000 http://blog.wordtothewise.com/index.php/2008/03/26/how-do-you-use-bounce-data/#comment-798 Thank you everyone who responded! Thank you everyone who responded!

]]> By: J.D. http://blog.wordtothewise.com/2008/03/how-do-you-use-bounce-data/comment-page-1/#comment-797 J.D. Wed, 02 Apr 2008 18:50:36 +0000 http://blog.wordtothewise.com/index.php/2008/03/26/how-do-you-use-bounce-data/#comment-797 A number of ISPs use bounce rates (attempts to send to nonexistent users, in this case) in reputation calculations. In other words, if a particular mail source keeps trying to send mail that isn't accepted and won't ever be accepted, it has a negative effect on the reputation of that mail source. We all keep asking senders "why are you sending mail that the recipient does not want?" -- but this is an even simpler question: "why are you sending mail that nobody will ever receive?" A number of ISPs use bounce rates (attempts to send to nonexistent users, in this case) in reputation calculations. In other words, if a particular mail source keeps trying to send mail that isn’t accepted and won’t ever be accepted, it has a negative effect on the reputation of that mail source.

We all keep asking senders “why are you sending mail that the recipient does not want?” — but this is an even simpler question: “why are you sending mail that nobody will ever receive?”

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