Comments on: How much mail? http://blog.wordtothewise.com/2008/03/how-much-mail/ Spam, delivery, email and more Tue, 06 Jan 2009 08:00:57 +0000 http://wordpress.org/?v=2.5.1 By: How’s Your Company’s Email Karma? « Spongecell http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2359 How’s Your Company’s Email Karma? « Spongecell Thu, 27 Mar 2008 15:38:52 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2359 [...] lists between companies as a valid, long term business model. And once again, common sense and research are telling us this model is going to be less and less viable as time goes [...] [...] lists between companies as a valid, long term business model. And once again, common sense and research are telling us this model is going to be less and less viable as time goes [...]

]]> By: Mike http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2165 Mike Wed, 26 Mar 2008 11:53:41 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2165 Sure, the letter of the law has to do with permission. And I know that you know and understand this, but most of the marketing industry tends to forget that ISPs have to make sure mail from everywhere is delivered properly. The concept of getting permission only really applies to marketing mail, but mailing statistics are universal. Sure, the letter of the law has to do with permission. And I know that you know and understand this, but most of the marketing industry tends to forget that ISPs have to make sure mail from everywhere is delivered properly. The concept of getting permission only really applies to marketing mail, but mailing statistics are universal.

]]> By: Anna http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2136 Anna Wed, 26 Mar 2008 00:10:53 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2136 <i>It is difficult for me to imagine a case where you can make 2 emails a day relevant to 4 million recipients.</i> Easy: Porn. <i>The mailers who get good delivery are those are able to make the mail interesting, wanted and relevant to recipients.</i> I was just remarking to someone today that legit "adult" mailers are hardly ever in my sights. People who sign up for porn want their porn, and do not complain about it. It is difficult for me to imagine a case where you can make 2 emails a day relevant to 4 million recipients.

Easy: Porn.

The mailers who get good delivery are those are able to make the mail interesting, wanted and relevant to recipients.

I was just remarking to someone today that legit “adult” mailers are hardly ever in my sights. People who sign up for porn want their porn, and do not complain about it.

]]> By: laura http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2131 laura Tue, 25 Mar 2008 21:53:28 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2131 For some ISPs, to get access to FBLs and whitelists you have to check the box that says "I only send permission based emails." Senders took this to heart and believe if they have any figleaf of permission that means they will get into the inbox. At the moment, the pendulum is swinging towards numbers and performance, it's all a numbers game and no one in the sending side of things really talks about permission anymore. If you meet the ISPs metrics, then you get good delivery. There are two disparate reasons for the language change and the fact that no one really talks about permission anymore. Often "clean" and "good" senders will not mention that they may not have permission to send the email; everyone expects that good senders all have permission. The other is the emphasis on metrics. Typically, you can only meet the metrics if you have permission, have set expectations correctly and are sending mail. I think the language change is unfortunate, but I also expect it to be transitory. Mark Brownlow talked about permission over on his blog today at http://www.email-marketing-reports.com/iland/2008/03/permission-is-dead-long-live-permission.html For some ISPs, to get access to FBLs and whitelists you have to check the box that says “I only send permission based emails.” Senders took this to heart and believe if they have any figleaf of permission that means they will get into the inbox.

At the moment, the pendulum is swinging towards numbers and performance, it’s all a numbers game and no one in the sending side of things really talks about permission anymore. If you meet the ISPs metrics, then you get good delivery. There are two disparate reasons for the language change and the fact that no one really talks about permission anymore. Often “clean” and “good” senders will not mention that they may not have permission to send the email; everyone expects that good senders all have permission. The other is the emphasis on metrics. Typically, you can only meet the metrics if you have permission, have set expectations correctly and are sending mail.

I think the language change is unfortunate, but I also expect it to be transitory. Mark Brownlow talked about permission over on his blog today at http://www.email-marketing-reports.com/iland/2008/03/permission-is-dead-long-live-permission.html

]]> By: Mike http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2129 Mike Tue, 25 Mar 2008 21:36:42 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2129 "ISPs are moving away from a permission based model for access to their subscribers" Huh. I don't think we ever on one? Senders trying to tell us that they had permission and expecting us to believe it and do something for them as a result, sure. But I wouldn't call that a model of anything other than pointless phone calls. Or is this another one of those things where other ISPs have finally realized that we've been doing it right all along and are finally trying to catching up? “ISPs are moving away from a permission based model for access to their subscribers”

Huh. I don’t think we ever on one?

Senders trying to tell us that they had permission and expecting us to believe it and do something for them as a result, sure. But I wouldn’t call that a model of anything other than pointless phone calls.

Or is this another one of those things where other ISPs have finally realized that we’ve been doing it right all along and are finally trying to catching up?

]]> By: Huey http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2065 Huey Sat, 22 Mar 2008 05:51:01 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2065 "inbox delivery at every mailing"? I'm having a hard time imagining this scenario, unless the 'someone else she knows' is the 'legitimate' listowner that's selling the list to her. If you sign up for trade rags, you'll get the regular trade-rag listmail. If the trade rag sells their list (most do) you wind up getting swamped with offers from their 'valuable marketing partners', although why they expect subscribers to "Internet World" are interested in hearing about vacations in Belize once a week is totally beyond me. I live pretty well, but even so, I can't really take a vacation once a week. And I'm pretty certain that I'm not alone in this. But twice a day? I predict that'll result in somewhere between 3 and 18 hours of spamfoldering with intermittent 4XXes, followed by a lot of 550 or 'connection refused'. “inbox delivery at every mailing”? I’m having a hard time imagining this scenario, unless the ’someone else she knows’ is the ‘legitimate’ listowner that’s selling the list to her.

If you sign up for trade rags, you’ll get the regular trade-rag listmail. If the trade rag sells their list (most do) you wind up getting swamped with offers from their ‘valuable marketing partners’, although why they expect subscribers to “Internet World” are interested in hearing about vacations in Belize once a week is totally beyond me. I live pretty well, but even so, I can’t really take a vacation once a week. And I’m pretty certain that I’m not alone in this.

But twice a day? I predict that’ll result in somewhere between 3 and 18 hours of spamfoldering with intermittent 4XXes, followed by a lot of 550 or ‘connection refused’.

]]> By: Michael Truese http://blog.wordtothewise.com/2008/03/how-much-mail/#comment-2056 Michael Truese Sat, 22 Mar 2008 00:11:46 +0000 http://blog.wordtothewise.com/index.php/2008/03/21/how-much-mail/#comment-2056 You leave us hanging... Did this prospect become a client? I truly hope not, and that you took a stand in not enabling this practice. Maybe it's obvious to long-term readers, or those who know you - I just started getting the RSS, so I have to ask. You leave us hanging…

Did this prospect become a client? I truly hope not, and that you took a stand in not enabling this practice.

Maybe it’s obvious to long-term readers, or those who know you - I just started getting the RSS, so I have to ask.

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