Comments on: More about FBLs and unsubscribes http://blog.wordtothewise.com/2008/03/more-about-fbls-and-unsubscribes/ Spam, delivery, email and more Wed, 07 Jan 2009 02:49:48 +0000 http://wordpress.org/?v=2.5.1 By: Marty http://blog.wordtothewise.com/2008/03/more-about-fbls-and-unsubscribes/#comment-5189 Marty Tue, 08 Apr 2008 01:44:12 +0000 http://blog.wordtothewise.com/index.php/2008/03/31/more-about-fbls-and-unsubscribes/#comment-5189 I think the disconnect here is your suggestion of list pruning after a period of inactivity which is likely to be on a time frame too long to prevent delivery issues. If a feedback loop is available then the time frame of removal can be aligned with the "customer loses interest and starts pushing the spam button". This is all based on a background of poor netiquette and email hygiene on the part of list subscribers. My anecdotal experience is that people don't bother unsubscribing any more. List managers have to find out the hard way. I think the disconnect here is your suggestion of list pruning after a period of inactivity which is likely to be on a time frame too long to prevent delivery issues.

If a feedback loop is available then the time frame of removal can be aligned with the “customer loses interest and starts pushing the spam button”.

This is all based on a background of poor netiquette and email hygiene on the part of list subscribers. My anecdotal experience is that people don’t bother unsubscribing any more. List managers have to find out the hard way.

]]> By: laura http://blog.wordtothewise.com/2008/03/more-about-fbls-and-unsubscribes/#comment-3014 laura Wed, 02 Apr 2008 05:14:55 +0000 http://blog.wordtothewise.com/index.php/2008/03/31/more-about-fbls-and-unsubscribes/#comment-3014 No, I don't think I missed his point at all, I even said directly: <i>Keep those lists clean. One way to do that is have a set process for engaging users after some period of time of inactivity. If you are actively only mailing people who are engaged and responsive to your mails, and purge off people who never click or never open a mail, then those Yahoo users that you mention will eventually be removed from your list.</i> No, I don’t think I missed his point at all, I even said directly:

Keep those lists clean. One way to do that is have a set process for engaging users after some period of time of inactivity. If you are actively only mailing people who are engaged and responsive to your mails, and purge off people who never click or never open a mail, then those Yahoo users that you mention will eventually be removed from your list.

]]> By: Marty http://blog.wordtothewise.com/2008/03/more-about-fbls-and-unsubscribes/#comment-3011 Marty Wed, 02 Apr 2008 04:56:19 +0000 http://blog.wordtothewise.com/index.php/2008/03/31/more-about-fbls-and-unsubscribes/#comment-3011 I think you miss his point. A lot of people sign up for mailing lists in a burst of enthusiasm but once they lose interest they start pushing the "mark as spam" button to make it go away because it's easier than actually unsubscribing. So even if you are working on improving the "what" and "when" of your mailouts (or there was nothing wrong with them in the first place), if you aren't also being given an opportunity to tune the "who" then you may continue to experience issues with delivery. cheers Marty I think you miss his point. A lot of people sign up for mailing lists in a burst of enthusiasm but once they lose interest they start pushing the “mark as spam” button to make it go away because it’s easier than actually unsubscribing.

So even if you are working on improving the “what” and “when” of your mailouts (or there was nothing wrong with them in the first place), if you aren’t also being given an opportunity to tune the “who” then you may continue to experience issues with delivery.

cheers
Marty

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