Comments on: Report spam button broken

By: Spam Complaints - Your Own Focus Group | MailChimp Blog

Spam Complaints - Your Own Focus Group | MailChimp Blog — Wed, 09 Apr 2008 11:34:35 +0000

[...] There’s an interesting post over at the Word To The Wise blog about the “Report Spam” button. [...]

By: Jack Hogan

Jack Hogan — Sat, 29 Mar 2008 02:26:40 +0000

I think that this study underscores what a lot of us in the sending community would like to have further dialog on with the ISPs present. If we take the massive disconnect of ISP complaint buttons and the intelligent Spam filters they support as well as the Feedback loops that they feed, this study highlights the need for better, more collaborative and transparent systems. ISPs need to take into consideration that their systems can cause subscriber backlash that is damaging of every senders bottom line and consumer reputation even though that is not their intent.

By: enemieslist.com: Spam News

enemieslist.com: Spam News — Wed, 26 Mar 2008 19:14:05 +0000

Links Roundup…

Enraged AT&T spam filter eats legitimate mail AT&T’s Spam Filter Gets A Bit Too Aggressive Spyware ’scammer’ sued over PC pop-up invasion Study Finds E-mail Recipients Misunderstand “Report Spam” Buttons Report spam button broken Can Yo…

By: Seth

Seth — Wed, 26 Mar 2008 15:34:48 +0000

I think that users do care what happens when they click the button: they get less of the kind of stuff they clicked it on. That’s important to them; it’s why they bother clicking it in the first place.

If the label changed to be the more accurate “Deliver less of this crap” and ISPs treated it exactly the same, what difference would there be?

By: Huey

Huey — Wed, 26 Mar 2008 03:36:20 +0000

“Spam complaints are the primary metric that ISPs use to determine email delivery. This study shows that consumers don’t really understand how the complaint system works and that emailers don’t understand how consumers define spam,” commented Stefan Tornquist

For some folks, that’s certainly true. But I think that quote works better with ‘care’ instead of that first ‘understand’. It’s simply not IMPORTANT to the consumer what happens when they click that button, and the marketers had better come to understand that.