Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
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Mickey has been posting new documents in the e360 v. Spamhaus case. I’ve not had the time to read them, yet, but have seen some of the excerpts. Spamhaus is moving for summary judgment and moving to strike Mr. Lindhart’s testimony.
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Stephanie Miller at ReturnPath offers suggestions on how marketers can break the rules, mail old lists and reap the rewards.
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Roadrunner shifted the release date for their new FBL to December 14th.
Despite rumors, the Yahoo FBL is not actually accepting new participants.
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