Ken has a followup to his article last week about the EEC spamming.
So let’s recap: That’s at least two issues of the magazine—one of which was sent three times—and at least one standalone prospecting e-mail spammed into the inboxes of the members of an organization ostensibly dedicated to setting standards in the e-mail marketing industry.
I have to admit, I am not hugely surprised that the EEC is behaving this way. The DMA has long been the organization pushing for no limits on spamming. In 2003 I was sitting on a panel with Bob Wientzen at the FTC spam summit where he stated that direct marketers did not want to spam people, they just wanted the opportunity to take a single bite out of the apple. With millions of small businesses in the US, it does not take long before that apple is gone. In my experience the DMA has never been on the side of restraint or control in marketing. They seem to be all about sending more and more advertising at consumers, with the consumers unable to control either their own personal information or the amount of junk they have to get rid of.
If this seems contrary to my post on the EEC mailing from last week, it is. I was giving the EEC the benefit of the doubt. Taking their statements at face value and giving them the opportunity to use their experience as an example of how not to do things. This week there is even more evidence contradicting their statements and explanations.
I was not the only person to give the EEC the benefit of the doubt. Ken takes a little bit of issue with that.
Does everybody get this now? Because judging by various blog entries last week, it seemed some people were simply chalking up to a learning experience the fact that the EEC handed over its members’ e-mail addresses to a private company—for whom the EEC’s co-chair, Mullen, just happens to be the vice president of marketing—to spam them multiple times with an irrelevant and inappropriate acquisition campaign.
Folks, this is not a teachable moment. Everybody in this industry knows not to pull the nonsense Zinio pulled in cahoots with the EEC—everyone, that is, except apparently the one organization claiming to be dedicated to pointing out sh*t everyone else should and shouldn’t do.
He is right. The EEC is supposed to be a leader in the industry and they should not be pulling these boneheaded moves. They should know the pitfalls and be held to higher standards than the rest of the industry.