Comments on: EEC Followup http://blog.wordtothewise.com/2008/06/eec-followup/ Spam, delivery, email and more Fri, 21 Nov 2008 00:53:37 +0000 http://wordpress.org/?v=2.5.1 By: mb@consumerpro http://blog.wordtothewise.com/2008/06/eec-followup/#comment-14716 mb@consumerpro Tue, 10 Jun 2008 14:02:57 +0000 http://blog.wordtothewise.com/?p=170#comment-14716 Jeanniey Mullen has delivered to the consumer exactly what we have been trying to protect them from: an invasion of privacy and irrelevant blast of an unwanted material in the form of a magazine. All of her talk about opt in and double opt ins are a joke. She needs to have more than her hand slapped. Frankly, so does the DMA for only giving Ms Mullen an insignificant stay in the penalty box. Jeanniey Mullen has delivered to the consumer exactly what we have been trying to protect them from: an invasion of privacy and irrelevant blast of an unwanted material in the form of a magazine. All of her talk about opt in and double opt ins are a joke.

She needs to have more than her hand slapped. Frankly, so does the DMA for only giving Ms Mullen an insignificant stay in the penalty box.

]]> By: Email Marketer http://blog.wordtothewise.com/2008/06/eec-followup/#comment-14606 Email Marketer Thu, 05 Jun 2008 14:42:54 +0000 http://blog.wordtothewise.com/?p=170#comment-14606 The DMA's "internal review" email is the equivalent of posting a "warning" on the permanent record of Jeanniey Mullen. They're telling email marketers that although unethical and illegal activity took place, they are going to be "watching" Mullen but continue to let her keep her volunteer post. The fact is that Mullen didn't just break any rule, she broke THE rule. As the leader of a permission-email marketing association, she knowingly spammed for her own personal gain. No level of DMA babysitting or oversight of Mullen will replace that fact. Mullen damaged the cause of permission marketing and opened the door for anti-permission email organizations to fire shots. Shame on her and shame on the DMA for delivering a minor slap on the wrist. The DMA’s “internal review” email is the equivalent of posting a “warning” on the permanent record of Jeanniey Mullen. They’re telling email marketers that although unethical and illegal activity took place, they are going to be “watching” Mullen but continue to let her keep her volunteer post.

The fact is that Mullen didn’t just break any rule, she broke THE rule. As the leader of a permission-email marketing association, she knowingly spammed for her own personal gain. No level of DMA babysitting or oversight of Mullen will replace that fact. Mullen damaged the cause of permission marketing and opened the door for anti-permission email organizations to fire shots. Shame on her and shame on the DMA for delivering a minor slap on the wrist.

]]> By: DJ Waldow http://blog.wordtothewise.com/2008/06/eec-followup/#comment-14589 DJ Waldow Wed, 04 Jun 2008 17:50:32 +0000 http://blog.wordtothewise.com/?p=170#comment-14589 I'm hoping this level of accountability extends to the DMA as well. They would not make my list of top 1,000,000 email marketers when it comes to best practices. I have plenty of emails in my trash folder from the DMA to prove it. DMA? Are you out there? Love to start the conversation. dj at bronto I’m hoping this level of accountability extends to the DMA as well. They would not make my list of top 1,000,000 email marketers when it comes to best practices. I have plenty of emails in my trash folder from the DMA to prove it.

DMA? Are you out there? Love to start the conversation.

dj at bronto

]]> By: J.D. http://blog.wordtothewise.com/2008/06/eec-followup/#comment-14559 J.D. Wed, 04 Jun 2008 00:47:46 +0000 http://blog.wordtothewise.com/?p=170#comment-14559 Looks like the DMA did the right thing, here. I hope they'll share some of the training, though, so that their members (and non-members like me) can also benefit. Looks like the DMA did the right thing, here. I hope they’ll share some of the training, though, so that their members (and non-members like me) can also benefit.

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