Comments on: Open rate http://blog.wordtothewise.com/2008/06/open-rate/ Spam, delivery, email and more Thu, 08 Jan 2009 12:52:38 +0000 http://wordpress.org/?v=2.5.1 By: Spam or not spam at Word to the Wise http://blog.wordtothewise.com/2008/06/open-rate/#comment-15929 Spam or not spam at Word to the Wise Sat, 02 Aug 2008 00:13:36 +0000 http://blog.wordtothewise.com/?p=190#comment-15929 [...] and marketing mail, from vendors. Even if they do not “open” the mail (read: load images in the email), they may be opening, reading and acting on the offers in the [...] [...] and marketing mail, from vendors. Even if they do not “open” the mail (read: load images in the email), they may be opening, reading and acting on the offers in the [...]

]]> By: laura http://blog.wordtothewise.com/2008/06/open-rate/#comment-14936 laura Wed, 25 Jun 2008 21:24:42 +0000 http://blog.wordtothewise.com/?p=190#comment-14936 It really depends on what you think you're measuring by "open rate." If you're measuring "how many people load images" than sure, it's a change. If you're measuring "how many people read the mail" then I don't think there is really any difference because of the tag. It really depends on what you think you’re measuring by “open rate.” If you’re measuring “how many people load images” than sure, it’s a change. If you’re measuring “how many people read the mail” then I don’t think there is really any difference because of the tag.

]]> By: Christal http://blog.wordtothewise.com/2008/06/open-rate/#comment-14935 Christal Wed, 25 Jun 2008 20:18:35 +0000 http://blog.wordtothewise.com/?p=190#comment-14935 I see your point, but wouldn't having an alt tag make a difference if the image in question was placed at the top of the email, so that it could be seen in the preview pane? If someone is previewing emails with images turned off, the alt tag should still show up if the viewer scrolls over the message... then they'd say to themselves "yes, I want to respond positively to what this alt tag is asking me," and open the email, thereby increasing open rates... unless I'm confused, which admittedly is possible. I definitely agree that it would be nice to back up this "open rate" statistic with stats on CT rates/sales. I see your point, but wouldn’t having an alt tag make a difference if the image in question was placed at the top of the email, so that it could be seen in the preview pane? If someone is previewing emails with images turned off, the alt tag should still show up if the viewer scrolls over the message… then they’d say to themselves “yes, I want to respond positively to what this alt tag is asking me,” and open the email, thereby increasing open rates… unless I’m confused, which admittedly is possible. I definitely agree that it would be nice to back up this “open rate” statistic with stats on CT rates/sales.

]]> By: DJ Waldow http://blog.wordtothewise.com/2008/06/open-rate/#comment-14892 DJ Waldow Mon, 23 Jun 2008 13:15:55 +0000 http://blog.wordtothewise.com/?p=190#comment-14892 Laura - I think that you make an excellent point. I love Alex's "test" of using a creative alt text CTA, but you are correct - this only shows how many subscribers download images. To really prove the value, I'd like to see an A|B split on this one. Or....why not forget all of that and just design with images off in mind? Creating bulletproof buttons - http://blog.emailexperience.org/2008/03/make_it_pop_the_bulletproof_bu.html - would be a start. dj at bronto Laura -

I think that you make an excellent point. I love Alex’s “test” of using a creative alt text CTA, but you are correct - this only shows how many subscribers download images. To really prove the value, I’d like to see an A|B split on this one. Or….why not forget all of that and just design with images off in mind? Creating bulletproof buttons - http://blog.emailexperience.org/2008/03/make_it_pop_the_bulletproof_bu.html - would be a start.

dj at bronto

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