The term backscatter describes the email an innocent victim receives when a spammer forges the victim’s email address into a spam run. The amount of mail involved can be just a few emails or can range into the hundreds of thousands of emails. Terry Zink recently wrote an 18 part series on backscatter. It is well worth a read.
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In this week’s Magilla newsletter, Ken provides a number of ways to identify a bad email list vendor. His suggestions are not only appropriate for list vendors, but are also a good way to screen mail partners, customers or even vendors.
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Mickey has been posting new documents in the e360 v. Spamhaus case. I’ve not had the time to read them, yet, but have seen some of the excerpts. Spamhaus is moving for summary judgment and moving to strike Mr. Lindhart’s testimony.
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Stephanie Miller at ReturnPath offers suggestions on how marketers can break the rules, mail old lists and reap the rewards.
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