Comments on: Delivery thoughts

By: How reputation and content interact at Word to the Wise

How reputation and content interact at Word to the Wise — Fri, 25 Sep 2009 00:15:59 +0000

[...] on the second send? It appears that on that send they had a link or other content that “filled the bucket.” Generally, their IP reputation is high enough that content isn’t sufficient to send [...]

By: How Spamfilters Work at Word to the Wise

How Spamfilters Work at Word to the Wise — Thu, 30 Apr 2009 23:25:26 +0000

[...] is the concept I try to convey by using my bucket metaphor. « Confirmed [...]

By: When the script doesn’t work at Word to the Wise

When the script doesn’t work at Word to the Wise — Tue, 20 Jan 2009 00:44:41 +0000

[...] changes to the email to see if that resolves the issue. Most of these kinds of blocks are “bucket” blocks and tweaking things can often keep the bucket from overflowing. Senders have quite a [...]

By: Maarten Oelering

Maarten Oelering — Tue, 12 Aug 2008 18:41:18 +0000

I will only know after the presentation, which is due in three weeks from now.

By: J.D.

J.D. — Mon, 11 Aug 2008 22:34:51 +0000

That’s a good analogy…did it help them understand?

By: Maarten Oelering

Maarten Oelering — Mon, 11 Aug 2008 19:55:40 +0000

It is indeed striking what you need to make up, in order to make deliverability understandable for the average marketeer. For an upcoming presentation I came up with the analogy of the security check at the airport. In Amsterdam we have a system that allows you to bypass the queues before customs, using a special ID card and an iris scan. By passing some reputation checks, and providing full accountability, you get certain privileges. However, you still need to behave, or you will be stopped anyhow.