Comments on: Engaging recipients critical for delivery http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: How ISPs Are Changing Their Blocking & Filtering Style « econnectemail.com http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/comment-page-1/#comment-1029 How ISPs Are Changing Their Blocking & Filtering Style « econnectemail.com Thu, 23 Apr 2009 23:05:50 +0000 http://blog.wordtothewise.com/?p=217#comment-1029 [...] Engaging recipients critical for delivery, written by Laura from Word To The Wise, states how ISPs are changing their blocking and filtering decisions based on the behavior of your subscribers towards your newsletter.  In simple terms, if subscribers feel you are giving them what they need (i.e. respecting their needs and interests), the ISPs will give you a better rating, thus improving your email delivery. [...] [...] Engaging recipients critical for delivery, written by Laura from Word To The Wise, states how ISPs are changing their blocking and filtering decisions based on the behavior of your subscribers towards your newsletter.  In simple terms, if subscribers feel you are giving them what they need (i.e. respecting their needs and interests), the ISPs will give you a better rating, thus improving your email delivery. [...]

]]> By: How ISPs Are Changing Their Blocking & Filtering Style « econnectemail.com http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/comment-page-1/#comment-1030 How ISPs Are Changing Their Blocking & Filtering Style « econnectemail.com Wed, 22 Apr 2009 16:29:24 +0000 http://blog.wordtothewise.com/?p=217#comment-1030 [...] Engaging recipients critical for delivery, written by Laura from Word To The Wise, states how ISPs are changing their blocking and filtering decisions based on the behavior of your subscribers towards your newsletter. In simple terms, if subscribers feel you are giving them what they need (i.e. respecting their needs and interests), the ISPs will give you a better rating, thus improving your email delivery. [...] [...] Engaging recipients critical for delivery, written by Laura from Word To The Wise, states how ISPs are changing their blocking and filtering decisions based on the behavior of your subscribers towards your newsletter. In simple terms, if subscribers feel you are giving them what they need (i.e. respecting their needs and interests), the ISPs will give you a better rating, thus improving your email delivery. [...]

]]> By: Online Marketing Blog » Blog Archive » Deliverability insights from Yahoo! Mail http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/comment-page-1/#comment-1028 Online Marketing Blog » Blog Archive » Deliverability insights from Yahoo! Mail Sat, 09 Aug 2008 21:52:11 +0000 http://blog.wordtothewise.com/?p=217#comment-1028 [...] couple of deliverability experts (example) have confirmed that webmail services are indeed taking a closer look at such “measures of [...] [...] couple of deliverability experts (example) have confirmed that webmail services are indeed taking a closer look at such “measures of [...]

]]> By: DJ Waldow http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/comment-page-1/#comment-1027 DJ Waldow Wed, 06 Aug 2008 22:24:40 +0000 http://blog.wordtothewise.com/?p=217#comment-1027 Laura - Thanks for the plug. I think too often marketers have good intentions, but fail on the execution. Shop.org was about 99% of the way there. On a somewhat related note, I think that Loren McDonald's Email Insider article, "Stupid Is As Stupid Does" does a great job explaining why so many marketers miss the boat. http://www.mediapost.com/blogs/email_insider/?p=617 "Marketers who do commit mistakes or deploy lame practices fall into four general categories: 1. Inexperienced marketers who truly don't know any better. 2. Marketers at all levels who know what to do but simply lack the time or resources to do the right thing. 3. Marketers who are guilty, from human or technical errors. 4. Those who choose to ignore common sense, best practices, legislation — or are pressured by bosses or aggressive goals." dj at bronto Laura -

Thanks for the plug. I think too often marketers have good intentions, but fail on the execution. Shop.org was about 99% of the way there.

On a somewhat related note, I think that Loren McDonald’s Email Insider article, “Stupid Is As Stupid Does” does a great job explaining why so many marketers miss the boat.

http://www.mediapost.com/blogs/email_insider/?p=617

“Marketers who do commit mistakes or deploy lame practices fall into four general categories:

1. Inexperienced marketers who truly don’t know any better.
2. Marketers at all levels who know what to do but simply lack the time or resources to do the right thing.
3. Marketers who are guilty, from human or technical errors.
4. Those who choose to ignore common sense, best practices, legislation — or are pressured by bosses or aggressive goals.”

dj at bronto

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