Comments on: RoadRunner FBL changes http://blog.wordtothewise.com/2008/08/roadrunner-fbl-changes/ Spam, delivery, email and more Thu, 08 Jan 2009 12:21:17 +0000 http://wordpress.org/?v=2.5.1 By: J.D. http://blog.wordtothewise.com/2008/08/roadrunner-fbl-changes/#comment-17038 J.D. Wed, 03 Sep 2008 17:52:58 +0000 http://blog.wordtothewise.com/?p=231#comment-17038 Ben, it sounds like you're relying heavily on feedback in order to tune your mailing practices. Why not rely on your gut? You're a human being, same as your recipients. ISPs originally created feedback loops to inform EACH OTHER of abuse from their networks; any marketing benefit is a side effect, and you're extremely lucky they permit you to participate at all. Ask yourself: what would you do without that data? If you're not sure, read some of the other fine articles on this blog.... Ben, it sounds like you’re relying heavily on feedback in order to tune your mailing practices. Why not rely on your gut? You’re a human being, same as your recipients.

ISPs originally created feedback loops to inform EACH OTHER of abuse from their networks; any marketing benefit is a side effect, and you’re extremely lucky they permit you to participate at all.

Ask yourself: what would you do without that data? If you’re not sure, read some of the other fine articles on this blog….

]]> By: Ben http://blog.wordtothewise.com/2008/08/roadrunner-fbl-changes/#comment-16660 Ben Thu, 28 Aug 2008 19:05:14 +0000 http://blog.wordtothewise.com/?p=231#comment-16660 It's nice to see the ISPs consolidating and upgrading all their feedback loops. But the scary thing for us ESPs is that changes to FBLs can sometimes mean a few days of buginess for those ISPs. That's totally inevitable and understandable, but those few days are pure hell if you're trying to deliver millions of emails to those ISPs, and you're not getting FBL alerts to properly clean lists. Still not catastrophic, but the uncomfortable part of all this is their timing---they seem to be happening during the peak holiday season. Let's hope they get things upgraded and tested well before December. It’s nice to see the ISPs consolidating and upgrading all their feedback loops. But the scary thing for us ESPs is that changes to FBLs can sometimes mean a few days of buginess for those ISPs.

That’s totally inevitable and understandable, but those few days are pure hell if you’re trying to deliver millions of emails to those ISPs, and you’re not getting FBL alerts to properly clean lists. Still not catastrophic, but the uncomfortable part of all this is their timing—they seem to be happening during the peak holiday season.

Let’s hope they get things upgraded and tested well before December.

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