Comments on: FTC Opt out clarification http://blog.wordtothewise.com/2008/10/ftc-opt-out-clarification/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Todd Glassey http://blog.wordtothewise.com/2008/10/ftc-opt-out-clarification/comment-page-1/#comment-1812 Todd Glassey Fri, 26 Jun 2009 21:39:37 +0000 http://blog.wordtothewise.com/?p=205#comment-1812 So let me ask - when you get a spam from a mailing list operator - how can you opt out of that list and all contact that they initiatie? The answer is that the opt-out process is flawed - since virtually all providers interpret that optout to mean you are opting out of that particular mailing that they send you, not that they have to remove your name from the list. Meaning that Opt Outs represent to them that your address is good to go meaning the process is functionally worthless unless its used against end-user list abusers IMHO. So let me ask – when you get a spam from a mailing list operator – how can you opt out of that list and all contact that they initiatie? The answer is that the opt-out process is flawed – since virtually all providers interpret that optout to mean you are opting out of that particular mailing that they send you, not that they have to remove your name from the list. Meaning that Opt Outs represent to them that your address is good to go meaning the process is functionally worthless unless its used against end-user list abusers IMHO.

]]> By: Ken Magill http://blog.wordtothewise.com/2008/10/ftc-opt-out-clarification/comment-page-1/#comment-1811 Ken Magill Fri, 10 Oct 2008 19:20:46 +0000 http://blog.wordtothewise.com/?p=205#comment-1811 Hey Laura. As always thanks for the mention. I can tell you from Trevor's tone during the interview that he was not complaining. He was simply pointing out that the new rules complicated things for some marketers. Overall, he was quite positive about the FTC's clarifications, as am I. Hey Laura.

As always thanks for the mention. I can tell you from Trevor’s tone during the interview that he was not complaining. He was simply pointing out that the new rules complicated things for some marketers.

Overall, he was quite positive about the FTC’s clarifications, as am I.

]]> By: DMZ http://blog.wordtothewise.com/2008/10/ftc-opt-out-clarification/comment-page-1/#comment-1810 DMZ Fri, 10 Oct 2008 13:46:16 +0000 http://blog.wordtothewise.com/?p=205#comment-1810 (non-official, totally-personal opinion) Why not just let them unsubscribe completely first, and _then_ give the preference center deal once they've done that (eg, providing them an opportunity to sign up again)? If they want off your list, it would seem best to give them what they want right up front, and then see if you can't grab them back. (non-official, totally-personal opinion)

Why not just let them unsubscribe completely first, and _then_ give the preference center deal once they’ve done that (eg, providing them an opportunity to sign up again)?

If they want off your list, it would seem best to give them what they want right up front, and then see if you can’t grab them back.

]]> By: Ryan Clark http://blog.wordtothewise.com/2008/10/ftc-opt-out-clarification/comment-page-1/#comment-1809 Ryan Clark Fri, 10 Oct 2008 13:16:22 +0000 http://blog.wordtothewise.com/?p=205#comment-1809 Easy opt outs should be the norm. Needing passwords to access pref centers or needing to validate email addresses be re-entering email addresses seems to the recipient as extra steps to do the "right thing" when they want out. Remember the easiest option is always the Spam button. I think a simple opt-out is good for everyone. Easy opt outs should be the norm. Needing passwords to access pref centers or needing to validate email addresses be re-entering email addresses seems to the recipient as extra steps to do the “right thing” when they want out. Remember the easiest option is always the Spam button. I think a simple opt-out is good for everyone.

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