Comments on: Two reasons not to buy a list

By: laura

laura — Mon, 24 Nov 2008 19:23:09 +0000

As my original article pointed out, the information is wrong (ie, Zoominfo is making connections that are incorrect) so I don’t think it can then be considered “public information.” The other problem is that there is no proactive opt-out.

Finally, if you are buying email addresses from them, you are spending a lot of money for incredibly inaccurate information. You’d be better off harvesting email addresses yourself and not bothering with the faulty “context” Zoominfo is creating.

By: Derek J. Willis

Derek J. Willis — Mon, 24 Nov 2008 18:40:33 +0000

ZoomInfo seems to pull its information from public websites, at least that is what the website says – http://www.zoominfo.com/About/news/press-release-article.aspx?articleID=11_24_08

If this is public information and they provide a proactive opt out feature, then why isn’t this contact information free game?

By: Fred Testard

Fred Testard — Wed, 19 Nov 2008 09:27:04 +0000

It is just crazy to see this kind of business is still existing.
Though I would like to point out that “data quality” problem when you rent (and not buy) a list. The average quality is getting worsed and worsed for a main reason : lower and lower renting prices which cause lower and lower collection costs whcih lead to cheap collection program an of course the data quality that goes with it.
Before complaining about lists qualification and ROI on campains based on rented lists we should first take a few minutes to think about what can I reasonably expect from a qualified list and what is the reasonable price that I am ready to pay for such a list.
Do you prefere to spend 3000 euros for a list that will just put you in trouble ( delivery problems, blacklisting of IPs and a bad reputation for using such lists) or rent a list 50 000 euros bt have a campain with a positive ROI… we will not have both.

By: Mark Brownlow

Mark Brownlow — Wed, 12 Nov 2008 06:38:49 +0000

According to Zoominfo, I work for Return Path and am based in New Jersey. Both came as a bit of a shock to me, as I’ve not yet seen a paycheck from RP and the daily commute from Europe is a little daunting.

By: Anna

Anna — Wed, 12 Nov 2008 01:00:10 +0000

Great post, and right on about the veracity of ZoomInfo data, and the follow-up issues with buying one of those lists, when the FTC cracks down on farms like this. Buying lists: bad ideas for so many reasons.