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	<title>Comments on: Aggregate stats for benchmarking</title>
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		<title>By: Richard Evans</title>
		<link>http://blog.wordtothewise.com/2008/12/aggregate-stats-for-benchmarking/comment-page-1/#comment-1936</link>
		<dc:creator>Richard Evans</dc:creator>
		<pubDate>Fri, 05 Dec 2008 04:15:34 +0000</pubDate>
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		<description>Laura,

Thanks for the tip on this. I&#039;ve also seen some good stats from the gang over at Bronto. http://bronto.com/knowledge/statistics

Important for everyone to keep in mind that these stats are basic markers. Individual mileage will vary. Dependent on business, list quality, etc. Best approach would be to set your own benchmark and then test, test, and test to improve results over time.</description>
		<content:encoded><![CDATA[<p>Laura,</p>
<p>Thanks for the tip on this. I&#8217;ve also seen some good stats from the gang over at Bronto. <a href="http://bronto.com/knowledge/statistics" rel="nofollow">http://bronto.com/knowledge/statistics</a></p>
<p>Important for everyone to keep in mind that these stats are basic markers. Individual mileage will vary. Dependent on business, list quality, etc. Best approach would be to set your own benchmark and then test, test, and test to improve results over time.</p>
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