It can be very hard to create engaging graphics and layout that work in all email programs. Each has it’s own quirks and weirdness in interpreting the underlying HTML code. Today, while investigating an issue for a client, I learned that some versions of Lotus Notes don’t display images in PNG format. Magilla Marketing addresses the same issue today.
Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes.
The article itself has a number of practical solutions and helpful hints for people designing emails that must work both with and without images.