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Images in email

It can be very hard to create engaging graphics and layout that work in all email programs. Each has it’s own quirks and weirdness in interpreting the underlying HTML code. Today, while investigating an issue for a client, I learned that some versions of Lotus Notes don’t display images in PNG format. Magilla Marketing addresses the same issue today.

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes.

The article itself has a number of practical solutions and helpful hints for people designing emails that must work both with and without images.

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One Response

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  1. Bob says

    Hey Laura, I am a frequent reader of your blog from time to time.

    This post particularly caught my eye.

    Working for AWeber, I end up dealing with HTML email all the time.

    You might be interested in this article I’ve written covering some of the downfalls I usually encounter:

    http://net.tutsplus.com/tutorials/html-css-techniques/6-easy-ways-to-improve-your-html-emails/

    Hope you enjoy and it helps others avoid some headaches!



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