Comments on: Open rates climbing, click rates dropping http://blog.wordtothewise.com/2009/04/open-rates-climbing-click-rates-dropping/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Béate Vervaecke http://blog.wordtothewise.com/2009/04/open-rates-climbing-click-rates-dropping/comment-page-1/#comment-2191 Béate Vervaecke Sat, 11 Apr 2009 14:36:51 +0000 http://blog.wordtothewise.com/?p=403#comment-2191 I'm surprised by the higher open rates as well. Is it because of services as Senderscore Certified and Goodmail? Also, I've noticed that live.com sometimes just renders images, even without any certification or being in the contact or safe sender list. I’m surprised by the higher open rates as well.

Is it because of services as Senderscore Certified and Goodmail?

Also, I’ve noticed that live.com sometimes just renders images, even without any certification or being in the contact or safe sender list.

]]> By: laura http://blog.wordtothewise.com/2009/04/open-rates-climbing-click-rates-dropping/comment-page-1/#comment-2189 laura Fri, 10 Apr 2009 23:09:06 +0000 http://blog.wordtothewise.com/?p=403#comment-2189 The ISPs make it easy for users to enable images, and many users are used to hitting the "display images" or "add to addressbook" for mail from friends and family. I think, too, senders are setting themselves up for success in this area a little more than they used to. 2 years ago, most of my clients sent every email with a different From: address, or would randomly change the From: address. Senders are a lot better at being consistent and that can only help image rendering. The ISPs make it easy for users to enable images, and many users are used to hitting the “display images” or “add to addressbook” for mail from friends and family. I think, too, senders are setting themselves up for success in this area a little more than they used to. 2 years ago, most of my clients sent every email with a different From: address, or would randomly change the From: address. Senders are a lot better at being consistent and that can only help image rendering.

]]> By: Richard http://blog.wordtothewise.com/2009/04/open-rates-climbing-click-rates-dropping/comment-page-1/#comment-2190 Richard Thu, 09 Apr 2009 14:08:50 +0000 http://blog.wordtothewise.com/?p=403#comment-2190 Laura, Agree with you on the irrelevance of open rate as a metric. What really peaks my curiosity in these numbers is how they contradict common thoughts on the impact of image blocking in most email clients. In today's environment, where images are most commonly turned off by default, I'd expect a drop in click rate to correspond to a drop in open rate (because the open rate is so often inferred from click activity). This seems to counter that logic and makes me wonder -- are more people learning to change the setting to enable images by default?!? R Laura,

Agree with you on the irrelevance of open rate as a metric.

What really peaks my curiosity in these numbers is how they contradict common thoughts on the impact of image blocking in most email clients. In today’s environment, where images are most commonly turned off by default, I’d expect a drop in click rate to correspond to a drop in open rate (because the open rate is so often inferred from click activity). This seems to counter that logic and makes me wonder — are more people learning to change the setting to enable images by default?!?

R

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