Comments on: Reputation as measured by the ISPs http://blog.wordtothewise.com/2009/04/reputation-as-measured-by-the-isps/ Email, Delivery, Spam and more Tue, 16 Mar 2010 22:16:03 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Trout http://blog.wordtothewise.com/2009/04/reputation-as-measured-by-the-isps/comment-page-1/#comment-2219 Trout Fri, 24 Apr 2009 19:16:14 +0000 http://blog.wordtothewise.com/2009/04/reputation-as-measured-by-the-isps/#comment-2219 JD++ Senders should also consider ways of measuring recipient engagement - ISPs do it but they're not going to tell senders how, that's all Secret Sauce (which goes fabulously with trout, btw. Not so much with steak, though). It sounds simple, doesn't it? "Send desired email in a relevant and timely fashion." ..it IS relatively simple if you're not a spammer. JD++

Senders should also consider ways of measuring recipient engagement – ISPs do it but they’re not going to tell senders how, that’s all Secret Sauce (which goes fabulously with trout, btw. Not so much with steak, though).

It sounds simple, doesn’t it? “Send desired email in a relevant and timely fashion.”

..it IS relatively simple if you’re not a spammer.

]]> By: J.D. http://blog.wordtothewise.com/2009/04/reputation-as-measured-by-the-isps/comment-page-1/#comment-2216 J.D. Fri, 24 Apr 2009 16:49:43 +0000 http://blog.wordtothewise.com/2009/04/reputation-as-measured-by-the-isps/#comment-2216 For those playing along at home: everything Laura says above is true. If any of it is a surprise to you, it's time to stop pretending you're a deliverability expert. For those playing along at home: everything Laura says above is true. If any of it is a surprise to you, it’s time to stop pretending you’re a deliverability expert.

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