Comments on: ReturnPath customers? http://blog.wordtothewise.com/2009/05/returnpath-customers/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Michael http://blog.wordtothewise.com/2009/05/returnpath-customers/comment-page-1/#comment-2236 Michael Wed, 27 May 2009 21:14:17 +0000 http://blog.wordtothewise.com/?p=440#comment-2236 By the way, fees are flexible. In the past 4-5 years we have been using ReturnPath they have only invoiced us for the features we used. It also seems a little generalistic, in my opinion no one is counting in "thousands". As our needs grew and our demands expanded, yes, the bill has increased; but you could start small and still get all the benefits. Mailbox Monitor and Reputation Monitor are as close as realtime monitoring can get, not to mention all the ISPs that they report on. (And as far as I know, all of ISPs are included; our bill does *not* change from month to month, so no nasty surprises) Personally, when it comes to dealing with ISPs/large marketing mailing/infrastructure overhead, all these dollars invested are still constitute a hefty saving. Imagine doing all of that yourself? Definitely more than the price they are charging. By the way, fees are flexible. In the past 4-5 years we have been using ReturnPath they have only invoiced us for the features we used. It also seems a little generalistic, in my opinion no one is counting in “thousands”. As our needs grew and our demands expanded, yes, the bill has increased; but you could start small and still get all the benefits. Mailbox Monitor and Reputation Monitor are as close as realtime monitoring can get, not to mention all the ISPs that they report on. (And as far as I know, all of ISPs are included; our bill does *not* change from month to month, so no nasty surprises)

Personally, when it comes to dealing with ISPs/large marketing mailing/infrastructure overhead, all these dollars invested are still constitute a hefty saving. Imagine doing all of that yourself? Definitely more than the price they are charging.

]]> By: Jordan Cohen http://blog.wordtothewise.com/2009/05/returnpath-customers/comment-page-1/#comment-2238 Jordan Cohen Mon, 25 May 2009 17:03:57 +0000 http://blog.wordtothewise.com/?p=440#comment-2238 A JupiterResearch (now Forrester) study we commissioned last year found that Certified senders generate, on average, 38% more annual profit from their email campaigns than non-Certified senders. You can download the report from Goodmail's web site here: http://goodmail.com/tools/form-handler-full.php?form=jupitersurvey&product=null Also want to point out that there are significant differences between what our respective companies do -- and the benefits senders receive -- that are important to understand and consider. -Jordan Cohen, Goodmail A JupiterResearch (now Forrester) study we commissioned last year found that Certified senders generate, on average, 38% more annual profit from their email campaigns than non-Certified senders. You can download the report from Goodmail’s web site here:

http://goodmail.com/tools/form-handler-full.php?form=jupitersurvey&product=null

Also want to point out that there are significant differences between what our respective companies do — and the benefits senders receive — that are important to understand and consider.

-Jordan Cohen, Goodmail

]]> By: Wendy Croissant http://blog.wordtothewise.com/2009/05/returnpath-customers/comment-page-1/#comment-2239 Wendy Croissant Sun, 24 May 2009 17:04:28 +0000 http://blog.wordtothewise.com/?p=440#comment-2239 I would have to echo both Matt and Peter's comments regarding Return Path's service. We've been using them for over 5 years and feel the expense is very reasonable and well worth it! In fact, before renewing our contract this year I was asked to look at one of their competitor's just to make sure we were getting the best deal and the other competitor was going to charge about 4 times what we pay for Return Path's deliverability service. Their tool is incredibly robust not only giving you in-depth visibility on your deliverability, but you can also use their campaign preview tool to see how your emails are rendering across all major email clients. I can see how it might be hard justifying the cost of this service in an economy like today’s where budgets are being cut, but I personally feel you can't put a price on deliverability – it plays such an enormous part in your email program’s success. I think you'll find Return Path offers the most and is the most affordable tool out there. I would have to echo both Matt and Peter’s comments regarding Return Path’s service. We’ve been using them for over 5 years and feel the expense is very reasonable and well worth it! In fact, before renewing our contract this year I was asked to look at one of their competitor’s just to make sure we were getting the best deal and the other competitor was going to charge about 4 times what we pay for Return Path’s deliverability service. Their tool is incredibly robust not only giving you in-depth visibility on your deliverability, but you can also use their campaign preview tool to see how your emails are rendering across all major email clients.

I can see how it might be hard justifying the cost of this service in an economy like today’s where budgets are being cut, but I personally feel you can’t put a price on deliverability – it plays such an enormous part in your email program’s success. I think you’ll find Return Path offers the most and is the most affordable tool out there.

]]> By: Peter Roebuck http://blog.wordtothewise.com/2009/05/returnpath-customers/comment-page-1/#comment-2240 Peter Roebuck Sat, 23 May 2009 01:33:12 +0000 http://blog.wordtothewise.com/?p=440#comment-2240 As a small ESP, we've been using Return Path services for just about 2 1/2 years and I feel the expense is justified (and I write the checks). Our clients rely on regular Inbox and Reputation reporting when making their internal decisions. The Campaign Preview tool is a great tool for testing new email code or showing a new prospective client what their current emails actually look like when read. We're also able to gather information for clients that might not know that it even exists or for those that couldn't justify the expense on their own. I don't have any experience with Goodmail or PivotalVeracity but hope somebody offers some info. Hope it helps. Peter As a small ESP, we’ve been using Return Path services for just about 2 1/2 years and I feel the expense is justified (and I write the checks). Our clients rely on regular Inbox and Reputation reporting when making their internal decisions. The Campaign Preview tool is a great tool for testing new email code or showing a new prospective client what their current emails actually look like when read. We’re also able to gather information for clients that might not know that it even exists or for those that couldn’t justify the expense on their own.

I don’t have any experience with Goodmail or PivotalVeracity but hope somebody offers some info.

Hope it helps.
Peter

]]> By: Matt Blumberg http://blog.wordtothewise.com/2009/05/returnpath-customers/comment-page-1/#comment-2237 Matt Blumberg Fri, 22 May 2009 21:14:37 +0000 http://blog.wordtothewise.com/?p=440#comment-2237 I'm not sure there's been any published reports on us, though we have plenty of client case studies up here: http://www.returnpath.net/blog/whitepapers.php. We can always provide plenty of client references, including lost accounts, if that's helpful. We now have close to 2,000 clients who use one or more of our services, most directly and many through an ESP. The value of an email address or email campaign varies greatly from company to company, but that's a big number of clients who have made the numbers work. If you do have an email program that drives revenue or saves costs, making sure that it's completely deliverable, as opposed to a more typical 80% inbox rate, is well worth what most clients pay us. We have a number of clients for whom even the slight difference between 98% and 99% inbox rates is worth it. Matt Blumberg CEO, Return Path I’m not sure there’s been any published reports on us, though we have plenty of client case studies up here: http://www.returnpath.net/blog/whitepapers.php. We can always provide plenty of client references, including lost accounts, if that’s helpful.

We now have close to 2,000 clients who use one or more of our services, most directly and many through an ESP. The value of an email address or email campaign varies greatly from company to company, but that’s a big number of clients who have made the numbers work.

If you do have an email program that drives revenue or saves costs, making sure that it’s completely deliverable, as opposed to a more typical 80% inbox rate, is well worth what most clients pay us. We have a number of clients for whom even the slight difference between 98% and 99% inbox rates is worth it.

Matt Blumberg
CEO, Return Path

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