Comments on: Fixing high complaint rates and improving reputation http://blog.wordtothewise.com/2009/07/fixing-high-complaint-rates-and-improving-reputation/ Email, Delivery, Spam and more Mon, 08 Mar 2010 18:54:48 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Kill All Humans / A self indulgence » Everyone’s network leaks http://blog.wordtothewise.com/2009/07/fixing-high-complaint-rates-and-improving-reputation/comment-page-1/#comment-2379 Kill All Humans / A self indulgence » Everyone’s network leaks Thu, 22 Oct 2009 06:05:34 +0000 http://blog.wordtothewise.com/?p=496#comment-2379 [...] employ many of the same tactics that senders employ, including monitoring our inbox delivery rates, and paying close attention to our subscribed [...] [...] employ many of the same tactics that senders employ, including monitoring our inbox delivery rates, and paying close attention to our subscribed [...]

]]> By: Technology does not trump policy when it comes to delivery at Word to the Wise http://blog.wordtothewise.com/2009/07/fixing-high-complaint-rates-and-improving-reputation/comment-page-1/#comment-2378 Technology does not trump policy when it comes to delivery at Word to the Wise Wed, 23 Sep 2009 18:04:46 +0000 http://blog.wordtothewise.com/?p=496#comment-2378 [...] Fixing high complaint rates and improving reputation [...] [...] Fixing high complaint rates and improving reputation [...]

]]> By: Best of the Blogosphere: Week of 7/20 (Pre-Holiday Season Considerations) http://blog.wordtothewise.com/2009/07/fixing-high-complaint-rates-and-improving-reputation/comment-page-1/#comment-2376 Best of the Blogosphere: Week of 7/20 (Pre-Holiday Season Considerations) Thu, 23 Jul 2009 15:01:51 +0000 http://blog.wordtothewise.com/?p=496#comment-2376 [...] Complaint problems? Laura Atkins of Word to the Wise poses some serious questions to ask yourself on the road to [...] [...] Complaint problems? Laura Atkins of Word to the Wise poses some serious questions to ask yourself on the road to [...]

]]> By: steve http://blog.wordtothewise.com/2009/07/fixing-high-complaint-rates-and-improving-reputation/comment-page-1/#comment-2377 steve Wed, 22 Jul 2009 00:01:31 +0000 http://blog.wordtothewise.com/?p=496#comment-2377 Also branding. If I don't recognize the email as being from you, then I may well write it off as spam before looking any closer. As a recipient I might make that judgement based on a half second looking at the subject line, a half second looking at the from address. Or a half second looking at the top inch and a half of the body, maybe with images displayed, maybe not. As a sender you really want your brand to be recognizable to recipients looking at any of those four things. Also branding. If I don’t recognize the email as being from you, then I may well write it off as spam before looking any closer.

As a recipient I might make that judgement based on a half second looking at the subject line, a half second looking at the from address. Or a half second looking at the top inch and a half of the body, maybe with images displayed, maybe not.

As a sender you really want your brand to be recognizable to recipients looking at any of those four things.

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