Comments on: Unsubscribe rates as a measure of engagement. http://blog.wordtothewise.com/2009/07/unsubscribe-rates-as-a-measure-of-engagement/ Email, Delivery, Spam and more Fri, 12 Mar 2010 01:44:43 +0000 http://wordpress.org/?v=2.9 hourly 1 By: J.D. http://blog.wordtothewise.com/2009/07/unsubscribe-rates-as-a-measure-of-engagement/comment-page-1/#comment-2286 J.D. Wed, 22 Jul 2009 23:01:26 +0000 http://blog.wordtothewise.com/?p=469#comment-2286 The MAAWG Consumer Survey revealed that when people receive unwanted mail, 78% delete without opening. Approximately 17% report it to their ISP, and only a subset of those make up your complaint rate. http://www.returnpath.net/blog/2009/07/maawg-consumer-survey-deeper-i.php has more. The MAAWG Consumer Survey revealed that when people receive unwanted mail, 78% delete without opening. Approximately 17% report it to their ISP, and only a subset of those make up your complaint rate.

http://www.returnpath.net/blog/2009/07/maawg-consumer-survey-deeper-i.php has more.

]]> By: laura http://blog.wordtothewise.com/2009/07/unsubscribe-rates-as-a-measure-of-engagement/comment-page-1/#comment-2285 laura Tue, 21 Jul 2009 22:12:45 +0000 http://blog.wordtothewise.com/?p=469#comment-2285 <i>From what that you are saying, i can assume that i should be worried if no one complains, and should be happy if they do?</i> No, that's not what I am saying at all. What I am saying is that just because there are no complaints does not mean your mail is wanted by the recipients. From what that you are saying, i can assume that i should be worried if no one complains, and should be happy if they do?

No, that’s not what I am saying at all. What I am saying is that just because there are no complaints does not mean your mail is wanted by the recipients.

]]> By: Ran Eyal http://blog.wordtothewise.com/2009/07/unsubscribe-rates-as-a-measure-of-engagement/comment-page-1/#comment-2287 Ran Eyal Tue, 21 Jul 2009 19:13:11 +0000 http://blog.wordtothewise.com/?p=469#comment-2287 From what that you are saying, i can assume that i should be worried if no one complains, and should be happy if they do? Doesn't sound right to me. I have the opposite issue, where many people hit the spam button on my newsletter, and i am trying to figure out why. As you were saying, it means that my emails do get delivered, so it is somewhat of a comfort. From what that you are saying, i can assume that i should be worried if no one complains, and should be happy if they do?
Doesn’t sound right to me.

I have the opposite issue, where many people hit the spam button on my newsletter, and i am trying to figure out why.
As you were saying, it means that my emails do get delivered, so it is somewhat of a comfort.

]]>