Comments on: Permission Based Emails? Are you sure? http://blog.wordtothewise.com/2009/07/why-is-permission-mail-blocked/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: laura http://blog.wordtothewise.com/2009/07/why-is-permission-mail-blocked/comment-page-1/#comment-2413 laura Thu, 30 Jul 2009 18:01:39 +0000 http://blog.wordtothewise.com/?p=509#comment-2413 Hi, George, There are certainly a lot of reasons that mail doesn't make it to the inbox, from permission issues to relevancy issues to content issues. Also, you cut the quote a bit in a way that changed my meaning to something I didn't intend to say. The full quote is <blockquote>My guess is that some significant percentage of the 20% of email to the probe accounts that doesn’t make it to the inbox is missing because the sender does not have clear recipient permission.</blockquote> When I wrote "Some significant percentage of the 20% of email" I was thinking in the 20 - 25% of the blocked mail, meaning 4 - 5% of the overall mail stream is mail that doesn't have permission associated with it. I agree with you and I don't think this is sufficient to skew the results, but I think it's very relevant to point out some of the blocking is very well deserved. As well, those senders will swear blind they are sending permission based email even when they're clearly not. Hi, George,

There are certainly a lot of reasons that mail doesn’t make it to the inbox, from permission issues to relevancy issues to content issues. Also, you cut the quote a bit in a way that changed my meaning to something I didn’t intend to say. The full quote is

My guess is that some significant percentage of the 20% of email to the probe accounts that doesn’t make it to the inbox is missing because the sender does not have clear recipient permission.

When I wrote “Some significant percentage of the 20% of email” I was thinking in the 20 – 25% of the blocked mail, meaning 4 – 5% of the overall mail stream is mail that doesn’t have permission associated with it. I agree with you and I don’t think this is sufficient to skew the results, but I think it’s very relevant to point out some of the blocking is very well deserved. As well, those senders will swear blind they are sending permission based email even when they’re clearly not.

]]> By: George Bilbrey http://blog.wordtothewise.com/2009/07/why-is-permission-mail-blocked/comment-page-1/#comment-2412 George Bilbrey Thu, 30 Jul 2009 14:58:35 +0000 http://blog.wordtothewise.com/?p=509#comment-2412 I think you've focused on the wrong thing. Permission is just an ante to get into the game. Inbox placement is largely a function of an engaged subscriber base (as you've said on several occasions in this blog.) You are correct that many email marketers use the term "permission-based" too freely. However, you are wrong in saying that a "significant percentage of the 20% of email to the probe accounts that doesn’t make it to the inbox is missing because the sender does not have clear recipient permission." It's not a significant enough portion of the mail stream to skew the results. Mailers with good permission practices don't get delivered every day. That's because these permission-based marketers don't engage their clients as well as they could, their reputation suffers and mail doesn't make it into the inbox. ~ George Bilbrey I think you’ve focused on the wrong thing. Permission is just an ante to get into the game. Inbox placement is largely a function of an engaged subscriber base (as you’ve said on several occasions in this blog.)

You are correct that many email marketers use the term “permission-based” too freely. However, you are wrong in saying that a
“significant percentage of the 20% of email to the probe accounts that doesn’t make it to the inbox is missing because the sender does not have clear recipient permission.” It’s not a significant enough portion of the mail stream to skew the results. Mailers with good permission practices don’t get delivered every day. That’s because these permission-based marketers don’t engage their clients as well as they could, their reputation suffers and mail doesn’t make it into the inbox.

~ George Bilbrey

]]> By: Mike Hillyer http://blog.wordtothewise.com/2009/07/why-is-permission-mail-blocked/comment-page-1/#comment-2411 Mike Hillyer Thu, 30 Jul 2009 05:13:46 +0000 http://blog.wordtothewise.com/?p=509#comment-2411 Aah but Laura, all of the mail going *to the probe accounts* has clear recipient permission, after all Return Path permits their customer to send to the probe account so they can retrieve it. Now as for the actual recipients of the campaign, that's a different matter. ;) Aah but Laura, all of the mail going *to the probe accounts* has clear recipient permission, after all Return Path permits their customer to send to the probe account so they can retrieve it.

Now as for the actual recipients of the campaign, that’s a different matter. ;)

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