Comments on: Failed delivery of permission based email

By: Technology does not trump policy when it comes to delivery at Word to the Wise

Technology does not trump policy when it comes to delivery at Word to the Wise — Tue, 22 Sep 2009 22:22:56 +0000

[...] Failed Delivery of Permission Based Email [...]

By: Fred Testard

Fred Testard — Fri, 21 Aug 2009 09:24:17 +0000

Hi,

Thanks for the pieces of information above.
Just a quick comment though on the cost of sending :
It is free for spammers as they use zombie PCs… it’s not their infrastructure and they surely don’t work with ESPs
So, the cost of sending is indeed an interesting discussion the industry should have, but it doesn’t have anything to do with spammers does it ?

Regards,

By: URL Shorteners and Blacklists | MailChimp Email Marketing Blog

URL Shorteners and Blacklists | MailChimp Email Marketing Blog — Wed, 19 Aug 2009 20:06:56 +0000

[...] is all new and fascinating to you, check out this article from Laura Atkins at Word To The Wise: Failed Delivery of Permission Based Email. She covers a few other seemingly innocent but oft-abused URLs that can get your messages [...]

By: Ben

Ben — Wed, 19 Aug 2009 15:57:34 +0000

“If each legit email cost, say, 3 cents, would that make it unpalatable for spammers to send a few million speculative pieces of spam out there?”

I once believed that (and kinda still do), but spammers are really good at getting stolen credit card info now.

By: Steve Kirstein

Steve Kirstein — Mon, 17 Aug 2009 16:13:38 +0000

Unfortunately, I don’t think this will ever stop until email actually costs money per send, over and above internal costs. It’s sad to think it would come to that, but it seems to me that the economics of email will always attract the spammer.

We can’t control the dimwits who click on spammy emails, so the only other parameter is the cost of sending. If each legit email cost, say, 3 cents, would that make it unpalatable for spammers to send a few million speculative pieces of spam out there?

I have to think that compared to what we legitimate marketers had traditionally spent on direct mail, this would still be a bargain and not destroy our ROI.