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	<title>Comments on: Demanding everything might mean you get nothing</title>
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	<description>Email, Delivery, Spam and more</description>
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		<title>By: Charles Neville</title>
		<link>http://blog.wordtothewise.com/2009/10/demand-everything-get-nothing/comment-page-1/#comment-2785</link>
		<dc:creator>Charles Neville</dc:creator>
		<pubDate>Sun, 18 Oct 2009 14:33:09 +0000</pubDate>
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		<description>Out of curiosity, couldn&#039;t you have just entered 000-000-0000 or something similar? Or did it have a more robust input validation? I&#039;ve got to agree with you here, companies have to realise that they need to be flexible and cede control to their customers on certain things - especially contact preferences. One of my pet peeves is when a site offers a free whitepaper or ebook but only if you give up all your contact details to be stuffed into their lead funnel, some good stuff on this subject by David Meerman Scott: http://www.webinknow.com/2009/01/lose-control-of-your-marketing-new-free-ebook.html</description>
		<content:encoded><![CDATA[<p>Out of curiosity, couldn&#8217;t you have just entered 000-000-0000 or something similar? Or did it have a more robust input validation? I&#8217;ve got to agree with you here, companies have to realise that they need to be flexible and cede control to their customers on certain things &#8211; especially contact preferences. One of my pet peeves is when a site offers a free whitepaper or ebook but only if you give up all your contact details to be stuffed into their lead funnel, some good stuff on this subject by David Meerman Scott: <a href="http://www.webinknow.com/2009/01/lose-control-of-your-marketing-new-free-ebook.html" rel="nofollow">http://www.webinknow.com/2009/01/lose-control-of-your-marketing-new-free-ebook.html</a></p>
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