“But we only mail people who registered at our website! How can they say we’re spamming?”
In those cases where website registration includes notice that the recipient will be added to a list, and / or the recipient receives an email informing them of the type of email they have agreed to receive there is some permission involved. Without any notice, however, there is no permission. Senders must tell the recipient they should expect to receive mail at the time of registration (or shortly thereafter) otherwise there is not even any pretense of opt-in associated with that registration.
Take, for example, a photographers website. The photographer took photos at a friend’s wedding and put them up on a website for the friend and guests to see. Guests were able to purchase photos directly from the site, if they so desired. In order to control access, the photographer required users to register on the site, including an email address.
None of this is bad. It’s all standard and reasonably good practice.
Unfortunately, the photographer seems to have fallen into the fallacy that everyone who registers at a website wants to receive mail from the website as this morning I received mail from “Kate and Al’s Photos <firstname.lastname@example.org>.” It includes this disclaimer on the bottom:
This email was sent by Pictage, Inc. to email@example.com, a registered user on www.pictage.com or an affiliated partner. If you’d rather not receive future email from Pictage, please click here.
No. No. No. Bad Sender. No Cookie.
Registration is not an opt-in request and does not confer permission for the sender to add the receiver to a mailing list.