Comments on: AOL EWL: low complaints no longer enough http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/ Email, Delivery, Spam and more Thu, 18 Mar 2010 18:56:11 +0000 http://wordpress.org/?v=2.9 hourly 1 By: laura http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3987 laura Tue, 16 Mar 2010 01:06:11 +0000 http://blog.wordtothewise.com/?p=928#comment-3987 You can report abusive email to abuse@aol.com You can report abusive email to abuse@aol.com

]]> By: Liza VanDusen http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3985 Liza VanDusen Mon, 15 Mar 2010 20:05:46 +0000 http://blog.wordtothewise.com/?p=928#comment-3985 I do not have an AOL account but I have been receiving email from someone, who I finally blocked, of very disturbing nature. How do I report this person without having an account? I do not have an AOL account but I have been receiving email from someone, who I finally blocked, of very disturbing nature. How do I report this person without having an account?

]]> By: Best of the Blogosphere: Thanksgiving Wrap-Up, a Sweet and Timely Twitter Trick, and B2B Trends http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3211 Best of the Blogosphere: Thanksgiving Wrap-Up, a Sweet and Timely Twitter Trick, and B2B Trends Thu, 03 Dec 2009 14:49:01 +0000 http://blog.wordtothewise.com/?p=928#comment-3211 [...] has announced that their Enhanced White List (EWL) is now taking into consideration subscriber engagement, and [...] [...] has announced that their Enhanced White List (EWL) is now taking into consideration subscriber engagement, and [...]

]]> By: Trout http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3190 Trout Wed, 02 Dec 2009 15:38:09 +0000 http://blog.wordtothewise.com/?p=928#comment-3190 Hooray, the monster icons are back! Hooray, the monster icons are back!

]]> By: J.D. http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3096 J.D. Wed, 25 Nov 2009 21:39:23 +0000 http://blog.wordtothewise.com/?p=928#comment-3096 Also, because spammers are always changing, the metrics ISPs use to catch the spam have to change too. Even if you had an accurate checklist of things to avoid today, it'd be outdated tomorrow. Also, because spammers are always changing, the metrics ISPs use to catch the spam have to change too. Even if you had an accurate checklist of things to avoid today, it’d be outdated tomorrow.

]]> By: laura http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3092 laura Wed, 25 Nov 2009 19:08:09 +0000 http://blog.wordtothewise.com/?p=928#comment-3092 History says that the more information the ISPs share with senders the more the bad guys take advantage. Thus, they're going to keep the details of how and what they're measuring quiet. When the ISPs started sharing complaint data what happened was a lot of spammers subverting the data. Some of them even went so far as to register thousands of accounts at the ISPs and hit "this is not spam" when their mail ended up in the bulk folders. Others set up entire fake ESPs to wash lists to clean them. I've talked a lot about engagement and what senders can do to improve it. You can search through the blog for "engagement." Two of the more useful posts include: http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/ http://blog.wordtothewise.com/2008/10/reputation-part-2/ History says that the more information the ISPs share with senders the more the bad guys take advantage. Thus, they’re going to keep the details of how and what they’re measuring quiet. When the ISPs started sharing complaint data what happened was a lot of spammers subverting the data. Some of them even went so far as to register thousands of accounts at the ISPs and hit “this is not spam” when their mail ended up in the bulk folders. Others set up entire fake ESPs to wash lists to clean them.

I’ve talked a lot about engagement and what senders can do to improve it. You can search through the blog for “engagement.” Two of the more useful posts include:
http://blog.wordtothewise.com/2008/08/engaging-recipients-critical-for-delivery/
http://blog.wordtothewise.com/2008/10/reputation-part-2/

]]> By: Eric Lubow http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3091 Eric Lubow Wed, 25 Nov 2009 18:34:02 +0000 http://blog.wordtothewise.com/?p=928#comment-3091 I read this on the AOL Postmaster blog as well this morning. I always ask what defines user engagement from ISP to ISP. Obviously, as a sender, you want to provide the best possible content to your users. But inevitably there will be campaigns and emails that just don't quite live up to what they want. I think it would be interesting to see a comparison (if one were to have the ability to find out this information) of what Yahoo! considers engagement vs. AOL vs. Comcast etc. I think knowing this would help senders provide those who create the emails with better information on when they succeeded/failed. I read this on the AOL Postmaster blog as well this morning. I always ask what defines user engagement from ISP to ISP. Obviously, as a sender, you want to provide the best possible content to your users. But inevitably there will be campaigns and emails that just don’t quite live up to what they want. I think it would be interesting to see a comparison (if one were to have the ability to find out this information) of what Yahoo! considers engagement vs. AOL vs. Comcast etc. I think knowing this would help senders provide those who create the emails with better information on when they succeeded/failed.

]]> By: Margaret Morris http://blog.wordtothewise.com/2009/11/aol-ewl-low-complaints-no-longer-enough/comment-page-1/#comment-3090 Margaret Morris Wed, 25 Nov 2009 18:22:15 +0000 http://blog.wordtothewise.com/?p=928#comment-3090 Loving the new sleekness of the site, Laura. Great post, it really hit home a point that cannot be stressed enough - that authentication, reputation & compliance are all crucial factors in deliverability, but content integrity and reader engagement should always be at the forefront. Loving the new sleekness of the site, Laura.
Great post, it really hit home a point that cannot be stressed enough – that authentication, reputation & compliance are all crucial factors in deliverability, but content integrity and reader engagement should always be at the forefront.

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