Non marketing uses of email

Box of Meat tweeted earlier today:

tired of marketers calling their conferences and cliques “email whatever” as if marketing is the only thing email is for

This is something that a lot of marketers forget as they’re head down in delivery and marketing and click throughs and opens and sales. Most people use email for a lot more than commerce. I think sometimes this gets forgotten by marketers and senders.

Non marketing uses of email

• Communicating with friends
• Communicating with family
• Discussion lists
• Sharing photos
• Online dating
• Working
• Business collaboration
• Notifications from social networking sites
• Authentication / password resets
• Purchase receipts
• To do lists
• File transfer

All of these are things people use email for every day, and none of them are marketing. Something we all need to remember.