Comments on: The delivery communication gap http://blog.wordtothewise.com/2009/12/the-delivery-communication-gap/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Cultural Bias – Word to the Wise http://blog.wordtothewise.com/2009/12/the-delivery-communication-gap/comment-page-1/#comment-3483 Cultural Bias – Word to the Wise Thu, 17 Dec 2009 18:34:45 +0000 http://blog.wordtothewise.com/?p=954#comment-3483 [...] reading Laura’s and Steve’s posts on the gap between the “senders” and “receivers” [...] [...] reading Laura’s and Steve’s posts on the gap between the “senders” and “receivers” [...]

]]> By: John Levine http://blog.wordtothewise.com/2009/12/the-delivery-communication-gap/comment-page-1/#comment-3319 John Levine Wed, 09 Dec 2009 18:29:10 +0000 http://blog.wordtothewise.com/?p=954#comment-3319 You're quite right. As I see it, ISPs are realizing that they are doing the ESPs a large favor by delivering their mail and going to great effort to winnow the ESP not quite spam from all the other spam, and what do they have to show for it? Exasperated users with mailboxes full of ads, even if they're ads that they might have technically opted into ages ago. If I were an ISP, I would be asking why exactly am I accepting this garbage in at all. It's pure expense with imperceptible reward. You’re quite right. As I see it, ISPs are realizing that they are doing the ESPs a large favor by delivering their mail and going to great effort to winnow the ESP not quite spam from all the other spam, and what do they have to show for it? Exasperated users with mailboxes full of ads, even if they’re ads that they might have technically opted into ages ago.

If I were an ISP, I would be asking why exactly am I accepting this garbage in at all. It’s pure expense with imperceptible reward.

]]> By: Marc http://blog.wordtothewise.com/2009/12/the-delivery-communication-gap/comment-page-1/#comment-3299 Marc Mon, 07 Dec 2009 14:48:52 +0000 http://blog.wordtothewise.com/?p=954#comment-3299 I think that the communication gap as you describe it isn't about communication - it's about the perception of the deliverability "issue". ISP's want to protect their users from emails they don't want to receive, and senders want everyone on their list to open and click links. The 2 sides simply have incomparable goals, and until it is commonly accepted that you can make more money with a smaller more engaged list than you can by blasting to a big list it will always be this way. I think that the communication gap as you describe it isn’t about communication – it’s about the perception of the deliverability “issue”.

ISP’s want to protect their users from emails they don’t want to receive, and senders want everyone on their list to open and click links.

The 2 sides simply have incomparable goals, and until it is commonly accepted that you can make more money with a smaller more engaged list than you can by blasting to a big list it will always be this way.

]]> By: Tribes – Word to the Wise http://blog.wordtothewise.com/2009/12/the-delivery-communication-gap/comment-page-1/#comment-3245 Tribes – Word to the Wise Sat, 05 Dec 2009 01:24:21 +0000 http://blog.wordtothewise.com/?p=954#comment-3245 [...] Earlier Laura talked about a communication gap between ESPs and ISPs. [...] [...] Earlier Laura talked about a communication gap between ESPs and ISPs. [...]

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