Comments on: Tribes http://blog.wordtothewise.com/2009/12/tribes/ Email, Delivery, Spam and more Thu, 09 Sep 2010 21:10:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: A very young industry – Word to the Wise http://blog.wordtothewise.com/2009/12/tribes/comment-page-1/#comment-3963 A very young industry – Word to the Wise Sun, 07 Mar 2010 21:11:05 +0000 http://blog.wordtothewise.com/?p=957#comment-3963 [...] have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that with the ISP [...] [...] have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that with the ISP [...]

]]> By: Barry http://blog.wordtothewise.com/2009/12/tribes/comment-page-1/#comment-3347 Barry Thu, 10 Dec 2009 19:43:20 +0000 http://blog.wordtothewise.com/?p=957#comment-3347 I don't really see a way to fix the communication gap because the ISP goals and the ESP goals appear to be totally opposite. I just plain do not see ISPs changing or relaxing their policies, which are getting more stringent all the time, just to accommodate marketing mail which by the ISPs metrics isn't really wanted. Some marketing mail IS wanted, to be sure, but its a vanishingly small percentage of the flow that comes at us. Look at Christine@AOL's post about permission (http://postmaster-blog.aol.com/2009/12/03/p/) - there's a vast difference between mail someone *wants* and mail they get as a work-around, to get something else they want. Or worse, mail that they get because they unknowingly signed themselves up for a co-reg network. There may be really lonely people out there who live for the advertising in their mail boxes, but most people do not have time to deal with the onslaught, and they dont *want* to. Those people are our customers, and we will do the best we can to accommodate their wishes. I don’t really see a way to fix the communication gap because the ISP goals and the ESP goals appear to be totally opposite. I just plain do not see ISPs changing or relaxing their policies, which are getting more stringent all the time, just to accommodate marketing mail which by the ISPs metrics isn’t really wanted. Some marketing mail IS wanted, to be sure, but its a vanishingly small percentage of the flow that comes at us. Look at Christine@AOL’s post about permission (http://postmaster-blog.aol.com/2009/12/03/p/) – there’s a vast difference between mail someone *wants* and mail they get as a work-around, to get something else they want. Or worse, mail that they get because they unknowingly signed themselves up for a co-reg network. There may be really lonely people out there who live for the advertising in their mail boxes, but most people do not have time to deal with the onslaught, and they dont *want* to. Those people are our customers, and we will do the best we can to accommodate their wishes.

]]> By: Suresh Ramasubramanian http://blog.wordtothewise.com/2009/12/tribes/comment-page-1/#comment-3308 Suresh Ramasubramanian Tue, 08 Dec 2009 12:56:35 +0000 http://blog.wordtothewise.com/?p=957#comment-3308 If thats what you call frat boy steve .. theres enough of a positive spin available to put on it, that'd make it a desirable trait for a receiver (someone who can bridge gaps between business / marketing / 'utilitarians') If thats what you call frat boy steve .. theres enough of a positive spin available to put on it, that’d make it a desirable trait for a receiver (someone who can bridge gaps between business / marketing / ‘utilitarians’)

]]> By: Edward Weatherall http://blog.wordtothewise.com/2009/12/tribes/comment-page-1/#comment-3301 Edward Weatherall Mon, 07 Dec 2009 17:26:10 +0000 http://blog.wordtothewise.com/?p=957#comment-3301 Hi Steve, Great article. To help illustrate this further, I was recently at the IAB email council and motioned we should look at the relationship between ESP and ISP, for the good of the industry. Sadly this was met with strong opposition with the main motivator being each ESP saw their own deliverability as a competitive advantage. From a Sender perspective we need to make sure that email is not just driving deliverability but more around relevancy. If everyone receives relevant emails I think the ISPs will receive less complaints and legitimate senders will have more success. On a side note, I have been trying to get people to Opt Out and not delete their emails, which I hear is liberating, and I hope will save the inbox - http://www.b2bm.biz/blog/2009/11/join-the-revolution-and-start.html Hi Steve,

Great article. To help illustrate this further, I was recently at the IAB email council and motioned we should look at the relationship between ESP and ISP, for the good of the industry. Sadly this was met with strong opposition with the main motivator being each ESP saw their own deliverability as a competitive advantage.

From a Sender perspective we need to make sure that email is not just driving deliverability but more around relevancy. If everyone receives relevant emails I think the ISPs will receive less complaints and legitimate senders will have more success.

On a side note, I have been trying to get people to Opt Out and not delete their emails, which I hear is liberating, and I hope will save the inbox – http://www.b2bm.biz/blog/2009/11/join-the-revolution-and-start.html

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