Comments on: Social network spam http://blog.wordtothewise.com/2010/02/social-network-spam/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Dave Smith http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3877 Dave Smith Thu, 11 Feb 2010 18:08:29 +0000 http://blog.wordtothewise.com/?p=1238#comment-3877 You will. Heading out with the usual cast of characters. I think I'm getting in Monday afternoon sometime. I look forward to hooking up with you guys! You will. Heading out with the usual cast of characters. I think I’m getting in Monday afternoon sometime. I look forward to hooking up with you guys!

]]> By: laura http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3875 laura Wed, 10 Feb 2010 18:20:18 +0000 http://blog.wordtothewise.com/?p=1238#comment-3875 <i>Boil water, Empty contents of box into said water, Wait 8-10 minutes, Serve.</i> This comment made me laugh out loud, Dave. Will I see you next week? Boil water, Empty contents of box into said water, Wait 8-10 minutes, Serve.
This comment made me laugh out loud, Dave. Will I see you next week?

]]> By: laura http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3873 laura Wed, 10 Feb 2010 18:05:36 +0000 http://blog.wordtothewise.com/?p=1238#comment-3873 I think much of it is auto posting bots. But, really, if you can't get relevancy and engagement on Twitter right, then why am I going to trust you to give me good advice on relevancy and engagement in email? Twitter is a whole lot easier. I think much of it is auto posting bots. But, really, if you can’t get relevancy and engagement on Twitter right, then why am I going to trust you to give me good advice on relevancy and engagement in email? Twitter is a whole lot easier.

]]> By: Matt V - @emailkarma http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3872 Matt V - @emailkarma Wed, 10 Feb 2010 17:24:07 +0000 http://blog.wordtothewise.com/?p=1238#comment-3872 I wonder how much of this is just auto-posting bots that scan for keywords and then send a caned reply... I get these from time to time during communications like you describe - very annoying. I noticed you were not the only advanced level delivery/email marketing type person getting hit with the "We can help with your delivery" type replies... I wonder how much of this is just auto-posting bots that scan for keywords and then send a caned reply… I get these from time to time during communications like you describe – very annoying.

I noticed you were not the only advanced level delivery/email marketing type person getting hit with the “We can help with your delivery” type replies…

]]> By: Jeff Rutherford http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3870 Jeff Rutherford Wed, 10 Feb 2010 15:30:48 +0000 http://blog.wordtothewise.com/?p=1238#comment-3870 Laura, I loved your line - you need to add something other than advertising to the conversation. That quote should be hanging over the desk of any marketing/PR person who is using Twitter. Laura, I loved your line – you need to add something other than advertising to the conversation.

That quote should be hanging over the desk of any marketing/PR person who is using Twitter.

]]> By: Dave Smith http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3868 Dave Smith Wed, 10 Feb 2010 14:00:24 +0000 http://blog.wordtothewise.com/?p=1238#comment-3868 Boil water, Empty contents of box into said water, Wait 8-10 minutes, Serve. (Still lovin' your blog!) Boil water, Empty contents of box into said water, Wait 8-10 minutes, Serve.
(Still lovin’ your blog!)

]]> By: laura http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3860 laura Wed, 10 Feb 2010 00:41:42 +0000 http://blog.wordtothewise.com/?p=1238#comment-3860 Well, there's clearly a line. I think, generally, you need to add <em>something other than advertising</em> to the conversation. I think Return Path is a good example of how to use Twitter as a marketing channel. They have various employees there, as well as a corporate account. Their individual employees tweet relevant and useful things. Their corporate account tweets information about delivery and points to blog posts published on lots of blogs. Sure, they tweet their own posts, but they also tweet posts from a lot of other blogs. They add useful information to a discussion. They contribute more than "buy our services!" While writing this I saw a new tweet up from StephanieSAM talking about working with various EEC members on a call today and another pointing out a useful case study on 50% click through rates. They're using Twitter as a way to connect with people and are giving back as much (or more) than they're taking. Contrast their involvement with a different email certification company. Today, someone over there happened to notice one of my tweets mentioned delivery. They replied to the tweet offering to help me improve my email deliverability. This doesn't add anything to the conversation, it's not relevant (I don't actually send email). I've never seen this company tweet anything relevant to delivery before, and while I knew the company existed I didn't know they had a presence on twitter. I checked their twitter page and 80% of the tweets are replies to various twitter accounts offering to help with email deliverability. Many of the remaining tweets are announcing their own blog posts. They're using twitter solely as a way to generate business and are not contributing anything of value. Well, there’s clearly a line. I think, generally, you need to add something other than advertising to the conversation.

I think Return Path is a good example of how to use Twitter as a marketing channel. They have various employees there, as well as a corporate account. Their individual employees tweet relevant and useful things. Their corporate account tweets information about delivery and points to blog posts published on lots of blogs. Sure, they tweet their own posts, but they also tweet posts from a lot of other blogs. They add useful information to a discussion. They contribute more than “buy our services!” While writing this I saw a new tweet up from StephanieSAM talking about working with various EEC members on a call today and another pointing out a useful case study on 50% click through rates. They’re using Twitter as a way to connect with people and are giving back as much (or more) than they’re taking.

Contrast their involvement with a different email certification company. Today, someone over there happened to notice one of my tweets mentioned delivery. They replied to the tweet offering to help me improve my email deliverability. This doesn’t add anything to the conversation, it’s not relevant (I don’t actually send email). I’ve never seen this company tweet anything relevant to delivery before, and while I knew the company existed I didn’t know they had a presence on twitter. I checked their twitter page and 80% of the tweets are replies to various twitter accounts offering to help with email deliverability. Many of the remaining tweets are announcing their own blog posts. They’re using twitter solely as a way to generate business and are not contributing anything of value.

]]> By: Jeff Rutherford http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3858 Jeff Rutherford Wed, 10 Feb 2010 00:00:50 +0000 http://blog.wordtothewise.com/?p=1238#comment-3858 Wow, that's so wrong Laura. I was sure you were leading up to being spammed by some pasta maker. But, to get spam because you randomly mentioned the word accounting - definitely wrong. I am curious though where you draw the line on that. Hypothetically, what if some foodie PR person was doing PR for a book about pasta making, and he/she added some cogent thoughts to your discussion, and then sent a link to the book with a, "if you're interested, you might want to check out this book on pasta making." Would you feel that that was the same level of spam? Obviously, marketers are jumping on the Twitter bandwagon in droves. It will be interesting to watch the painful mistakes as we move forward. Wow, that’s so wrong Laura. I was sure you were leading up to being spammed by some pasta maker. But, to get spam because you randomly mentioned the word accounting – definitely wrong.

I am curious though where you draw the line on that. Hypothetically, what if some foodie PR person was doing PR for a book about pasta making, and he/she added some cogent thoughts to your discussion, and then sent a link to the book with a, “if you’re interested, you might want to check out this book on pasta making.” Would you feel that that was the same level of spam?

Obviously, marketers are jumping on the Twitter bandwagon in droves. It will be interesting to watch the painful mistakes as we move forward.

]]> By: Al Iverson http://blog.wordtothewise.com/2010/02/social-network-spam/comment-page-1/#comment-3853 Al Iverson Tue, 09 Feb 2010 18:23:08 +0000 http://blog.wordtothewise.com/?p=1238#comment-3853 Is this specific only to austinpreneurs, or does it apply equally well to others? Is this specific only to austinpreneurs, or does it apply equally well to others?

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