Comments on: Improving the email interface http://blog.wordtothewise.com/2010/03/improving-the-email-interface/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: The Other Barry http://blog.wordtothewise.com/2010/03/improving-the-email-interface/comment-page-1/#comment-3962 The Other Barry Sun, 07 Mar 2010 18:27:13 +0000 http://blog.wordtothewise.com/?p=1312#comment-3962 Ummm...... why would a user feel the need to 'thumbs up' an email from a friend? Or a bill from their power company? A post to a discussion list? hmmm... that one might actually have some purpose to it. Anyway, my point is that, as usual, anyone seriously asking these questions has forgotten why users actually use email, and that it has nothing to do with marketing. And anyone operating a mail system wants feedback from their users so they can fight real abuse and improve filtering accuracy, not so they can help marketers improve their bottom line. If you want data about how effective your advertising is, maybe you should try actually paying for advertising instead of expecting changes a free communications medium that only helps a minority. Ummm…… why would a user feel the need to ‘thumbs up’ an email from a friend? Or a bill from their power company? A post to a discussion list? hmmm… that one might actually have some purpose to it.

Anyway, my point is that, as usual, anyone seriously asking these questions has forgotten why users actually use email, and that it has nothing to do with marketing. And anyone operating a mail system wants feedback from their users so they can fight real abuse and improve filtering accuracy, not so they can help marketers improve their bottom line. If you want data about how effective your advertising is, maybe you should try actually paying for advertising instead of expecting changes a free communications medium that only helps a minority.

]]> By: Al http://blog.wordtothewise.com/2010/03/improving-the-email-interface/comment-page-1/#comment-3955 Al Fri, 05 Mar 2010 17:15:21 +0000 http://blog.wordtothewise.com/?p=1312#comment-3955 I think of defibrillators when I see "deliverabilitators." ZAP. That's what we do. ZAP your deliverability back into place and tell you to stop eating junk food. I think of defibrillators when I see “deliverabilitators.” ZAP. That’s what we do. ZAP your deliverability back into place and tell you to stop eating junk food.

]]> By: laura http://blog.wordtothewise.com/2010/03/improving-the-email-interface/comment-page-1/#comment-3953 laura Fri, 05 Mar 2010 16:44:02 +0000 http://blog.wordtothewise.com/?p=1312#comment-3953 That's exactly my point, Jeff. Don't wait for someone else to notice the lack and develop it. Go ahead and develop it and if it's something users actually decide they like, want and need then it will percolate through those mail clients that are proprietary. That’s exactly my point, Jeff. Don’t wait for someone else to notice the lack and develop it. Go ahead and develop it and if it’s something users actually decide they like, want and need then it will percolate through those mail clients that are proprietary.

]]> By: Jeff Chan http://blog.wordtothewise.com/2010/03/improving-the-email-interface/comment-page-1/#comment-3950 Jeff Chan Fri, 05 Mar 2010 09:06:38 +0000 http://blog.wordtothewise.com/?p=1312#comment-3950 Perhaps users aren't asking for an unsubscribe button or thumbs up/thumbs down because they're not aware of them. Could be a chicken and egg problem. Perhaps users aren’t asking for an unsubscribe button or thumbs up/thumbs down because they’re not aware of them. Could be a chicken and egg problem.

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