Comments on: Freemail opens http://blog.wordtothewise.com/2010/07/freemail-opens/ Email, Delivery, Spam and more Wed, 08 Feb 2012 05:06:27 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Justin Coffey http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6119 Justin Coffey Wed, 04 Aug 2010 09:10:53 +0000 http://blog.wordtothewise.com/?p=1803#comment-6119 Barry has a good point: open rates are unreliable--however they are /relatively/ accurate, especially from the same service provider. This is why email marketers continue to rely on this statistic. Barry has a good point: open rates are unreliable–however they are /relatively/ accurate, especially from the same service provider. This is why email marketers continue to rely on this statistic.

]]> By: The Proverbial Barry http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6114 The Proverbial Barry Tue, 03 Aug 2010 19:43:29 +0000 http://blog.wordtothewise.com/?p=1803#comment-6114 you all know open rates are lies why do you keep talking about them you all know open rates are lies why do you keep talking about them

]]> By: Justin Coffey http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6097 Justin Coffey Mon, 02 Aug 2010 09:41:35 +0000 http://blog.wordtothewise.com/?p=1803#comment-6097 Arg... just to be clear, in reference to my previous post, we see that clicks as a percentage of opens are relatively similar, and frequently superior at webmail providers (eg hotmail, yahoo, gmail) to those from pay-for French ISPs such as Orange, Free and SFR. That's what I meant by "give or take, hotmail and yahoo performed about the same as orange." (PS Hi Guillaume!) Arg… just to be clear, in reference to my previous post, we see that clicks as a percentage of opens are relatively similar, and frequently superior at webmail providers (eg hotmail, yahoo, gmail) to those from pay-for French ISPs such as Orange, Free and SFR.

That’s what I meant by “give or take, hotmail and yahoo performed about the same as orange.”

(PS Hi Guillaume!)

]]> By: Justin Coffey http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6096 Justin Coffey Mon, 02 Aug 2010 09:34:34 +0000 http://blog.wordtothewise.com/?p=1803#comment-6096 We just had a send go out of significant size which had the following open and click rates: * Hotmail.fr: 13% opens, 11% clicks (FBL 0.12%) * Orange.fr: 20% opens, 15% clicks * Yahoo.fr: 19% opens, 13% clicks (FBL 0.23%) * Campaign Average: 17% opens, 13% clicks So, give or take, Hotmail and Yahoo performed about the same as orange. We see this pattern repeated quite frequently. We just had a send go out of significant size which had the following open and click rates:

* Hotmail.fr: 13% opens, 11% clicks (FBL 0.12%)
* Orange.fr: 20% opens, 15% clicks
* Yahoo.fr: 19% opens, 13% clicks (FBL 0.23%)
* Campaign Average: 17% opens, 13% clicks

So, give or take, Hotmail and Yahoo performed about the same as orange. We see this pattern repeated quite frequently.

]]> By: Guillaume Laché http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6077 Guillaume Laché Fri, 30 Jul 2010 10:11:58 +0000 http://blog.wordtothewise.com/?p=1803#comment-6077 From our experience in France, we record discrepancies of up to 30% in terms of click/open rates between ISP and mailbox provider domains. From our experience in France, we record discrepancies of up to 30% in terms of click/open rates between ISP and mailbox provider domains.

]]> By: Justin Coffey http://blog.wordtothewise.com/2010/07/freemail-opens/comment-page-1/#comment-6076 Justin Coffey Fri, 30 Jul 2010 07:30:12 +0000 http://blog.wordtothewise.com/?p=1803#comment-6076 Oof. Immortalized on the internets with bad grammar. Sigh. But seriously, I would love to find out what others' experiences are regarding freemail user activity. Oof. Immortalized on the internets with bad grammar. Sigh.

But seriously, I would love to find out what others’ experiences are regarding freemail user activity.

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