… if your company runs any sort of email marketing, anyway.
Right now is the best time to do a mini-audit of your mail campaign. It’ll just take ten minutes, and if you put off doing it until tomorrow it’ll probably never get done.
- Sign up. Create a brand new account with a hard to guess address at gmail or yahoo or your favorite freemail provider, sign that up and use it for nothing else. If you have access to tagged addresses, they can be more convenient, but in some ways using a freemail provider is a better test.
- Do you get a welcome email or opt-in confirmation almost immediately? A minute is great. More than five minutes might be a problem. Does it go to the bulk folder?
- Does the welcome email describe the sort of mail you’ll be getting, provide links back to your main web site and reiterate the “add firstname.lastname@example.org to your address book” advice? Does it use consistent company branding? If you know how to view it in plain text, do that and see if it’s still well designed.
- Reply to the welcome email with a question – does it bounce? Does anyone ever reply?
- Add entries in your calendar to come back here for part 2 on Thursday 22nd July, part 3 on Thursday August 12th and part 4 on Thursday October 7th.