Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.
Pummeling people with irrelevant content isn’t any different that pummeling them with relevant content. Once you’re at pummeling content has nothing to do with it. They weren’t responding to your content before; what makes you think that it was just because they weren’t getting enough of it.
What are your thoughts on volume? Does increasing volume improve responsiveness?