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Category Archives: Best Practices

  1. Do you have an abuse@ address? April 18, 2013

    Posted in Best Practices.

    No comments
  2. Increase in bounces at Y! April 5, 2013

    Posted in Best Practices.

    2 comments
  3. Questioning standards March 25, 2013

    Posted in Best Practices.

    3 comments
  4. Mail that looks good on desktop and mobile March 19, 2013

    Posted in Best Practices, Technical.

    1 comment
  5. Social invading everything March 8, 2013

    Posted in Best Practices.

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  6. Thoughts on bounce handling February 27, 2013

    Posted in Best Practices.

    1 comment
  7. TWSD: Hiding the opt-out February 20, 2013

    Posted in Best Practices.

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  8. Verifying addresses after POS collection February 18, 2013

    Posted in Best Practices.

    3 comments
  9. Mini Cooper and their email oops January 31, 2013

    Posted in Best Practices.

    1 comment
  10. 8 things that make your mail look like spam January 30, 2013

    Posted in Best Practices.

    2 comments
  11. Frequency and Relevance: Insight from Actual Recipients January 10, 2013

    Posted in Best Practices.

    5 comments
  12. Increasing engagement for delivery? January 4, 2013

    Posted in Best Practices.

    3 comments
  13. Meaningless metrics December 27, 2012

    Posted in Best Practices.

    2 comments
  14. Confirmation Fails December 4, 2012

    Posted in Best Practices.

    1 comment
  15. An interesting look at best practices December 4, 2012

    Posted in Asides, Best Practices.

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  16. DKIM and Gmail November 28, 2012

    Posted in Best Practices, Technical.

    2 comments
  17. Spammers are funny November 27, 2012

    Posted in Best Practices.

    2 comments
  18. Subject lines October 9, 2012

    Posted in Best Practices.

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  19. The naming of lists September 25, 2012

    Posted in Best Practices.

    Comments Off
  20. Driving customers away September 20, 2012

    Posted in Best Practices.

    4 comments
  21. Check your unsubscribe process September 18, 2012

    Posted in Best Practices.

    2 comments
  22. Questions about CAN SPAM. September 10, 2012

    Posted in Best Practices.

    3 comments
  23. Creative HTML Table Abuse August 31, 2012

    Posted in Best Practices.

    4 comments
  24. Emails that make you smile August 20, 2012

    Posted in Best Practices.

    2 comments
  25. Mail.app outs lazy marketers August 17, 2012

    Posted in Best Practices.

    1 comment
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