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Category Archives: Best Practices

Opt-in vs. opt-out November 28, 2011
Posted in Best Practices.
No comments
Vetting customers November 15, 2011
Posted in Asides, Best Practices.
No comments
Does it look like you’re spamming? November 8, 2011
Posted in Best Practices.
6 comments
Spamtraps: should you care? November 3, 2011
Posted in Best Practices.
16 comments
Six best practices for every mailer November 1, 2011
Posted in Best Practices.
1 comment
Persistence of unsubscribes October 19, 2011
Posted in Best Practices.
3 comments
Where do you accept reports? October 18, 2011
Posted in Best Practices.
1 comment
Not lazy, just annoyed October 17, 2011
Posted in Best Practices.
2 comments
Recipients are the secret to good delivery October 12, 2011
Posted in Best Practices.
No comments
Six months or out September 28, 2011
Posted in Best Practices.
1 comment
ESPs, complaints and spam September 12, 2011
Posted in Best Practices.
1 comment
It’s easy to be a sloppy marketer September 7, 2011
Posted in Best Practices, Industry.
No comments
How to respond to an abuse complaint August 26, 2011
Posted in Best Practices.
6 comments
When the inbox isn’t the inbox August 25, 2011
Posted in Best Practices.
2 comments
Uptick in botnet spam August 22, 2011
Posted in Best Practices.
2 comments
Evil weasels and random monkeys August 11, 2011
Posted in Best Practices.
4 comments
Don’t think bounce handling is important? August 10, 2011
Posted in Asides, Best Practices.
No comments
Have you audited your program lately? July 28, 2011
Posted in Best Practices.
1 comment
Gmail and the via July 21, 2011
Posted in Best Practices.
9 comments
Authentication Cheat Sheet July 20, 2011
Posted in Best Practices, Technical.
8 comments
Charter hard bounces valid addresses July 18, 2011
Posted in Asides, Best Practices.
1 comment
TWSD: I can haz ethix marketing July 14, 2011
Posted in Asides, Best Practices.
No comments
URL Shortening and Email June 29, 2011
Posted in Best Practices, Delivery Improvement.
7 comments
Well designed email program June 27, 2011
Posted in Best Practices.
No comments
The frequency conundrum June 17, 2011
Posted in Best Practices.
2 comments

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