Comments for Word to the Wise

Comment on Vetting customers: an intro by Deliverability and what your ESP can do | The Marketr

Deliverability and what your ESP can do | The Marketr — Sun, 21 Dec 2008 13:25:36 +0000

[...] Bronto has a vetting process for new [...]

Comment on What really is “spam” anyway? by Legal compliance is for lawyers not marketers | The Marketr

Legal compliance is for lawyers not marketers | The Marketr — Sun, 21 Dec 2008 13:24:20 +0000

[...] Laura Atkins, founding partner of Word to the Wise (a consulting group for ISP abuse desks, ESPs and email marketrs):“CAN SPAM lists the minimal standards an email must meet in order to avoid prosecution. CAN SPAM does not define what is spam, it only defines the things senders must do in order to not be violating the act.” [...]

Comment on Gmail problems by Robert Tompsett

Robert Tompsett — Mon, 15 Dec 2008 13:47:59 +0000

I use po3 Verizon, and Mozilla’s Thunderbird. I can not receive any incoming gmail. There doesn’t seem to be any blocks.

Comment on Gmail problems by Steve M

Steve M — Sat, 13 Dec 2008 18:54:38 +0000

Not sure if this is the right place to drop my question? I frequently have mailerdemom return mail that I have sent, telling me I’m using an incorrect email address for the addressee. However when I Forward my initial email to the same addressee, using the same email address the email is received.

Sorry if I violated protocol here, but AOL doesn’t publish a an address for online help for non-subscribers.

Comment on Light blogging through 2009 by Mark Brownlow

Mark Brownlow — Wed, 10 Dec 2008 06:32:31 +0000

Always enjoy your blog Laura - thanks for all your posts. Have a great vacation and family time!

Comment on Aggregate stats for benchmarking by Richard Evans

Richard Evans — Fri, 05 Dec 2008 04:15:34 +0000

Laura,

Thanks for the tip on this. I’ve also seen some good stats from the gang over at Bronto. http://bronto.com/knowledge/statistics

Important for everyone to keep in mind that these stats are basic markers. Individual mileage will vary. Dependent on business, list quality, etc. Best approach would be to set your own benchmark and then test, test, and test to improve results over time.

Comment on Old lists have bad delivery by Trout

Trout — Tue, 02 Dec 2008 23:13:57 +0000

Nice post. It will be useful for me, I can tell already.

Comment on Yahoo delays by Sotiris Tsimbonis

Sotiris Tsimbonis — Tue, 02 Dec 2008 21:51:05 +0000

Not only delays, but misconfigurations as well..
http://stsimb.irc.gr/2008/12/02/yahoo-relaying-denied/

Comment on Confirmed unsubscribe by Tim Linden

Tim Linden — Tue, 02 Dec 2008 04:10:24 +0000

Yeah I don’t buy it either.. Just make the unsubscribe link unique and not include the email address (have it hashed or the like). Then nobody can forge it.

Comment on Just Leave Me Alone Already by J.D.

J.D. — Wed, 26 Nov 2008 19:19:18 +0000

It continues to surprise me that every provider of tagged and/or disposable addresses thinks they’re the first to come up with the idea. Tagged addresses have been built into open source software since the mid/late 1980s, and disposable addresses have been available to anyone who owns their own domain name since domain names were invented in the early 1980s.

Now, of course, I have to wonder whether some of those services — particularly the free ones who make all sorts of outrageous claims, and come close to blog spam to advertise themselves — might be scammers.