Comments for Word to the Wise

Comment on Spamhaus rising? by Catherine Jefferson

Catherine Jefferson — Wed, 08 Feb 2012 05:06:27 +0000

I agree with Laura that Spamhaus is only part of this picture. *All* of the antispammers I know — at blacklists, at reputation services, at ISPs, and at ESPs — have got thoroughly sick of the spam sent by legitimate mainstream companies via ESPs. This spam is a tiny fraction of the spam that’s sent, but it’s not a tiny fraction of the spam that lands in the inbox. And it’s the spam that lands in the inbox that annoys users.

Many of those users were starting to wonder why the companies and ESPs that were sending this ongoing trickle of spam to their inboxes were largely ignored by blacklists and reputation services. Not surprisingly, blacklists and reputation services listen to their users. ESPs need to take note. Fortunately many of them are.

Comment on Spamhaus rising? by Andrew from Vancouver

Andrew from Vancouver — Tue, 07 Feb 2012 23:36:44 +0000

Ken Magill had it pretty close there when he said “your anger is misplaced”. Allow me to rewrite that snippet.

Is SpamHaus’ increased vigilance pissing you off? If so, your anger is misplaced. SpamHaus is reading your recipients’ wishes better than you are.

Comment on ISPs are speaking, is anyone listening? by Spamhaus rising? – Word to the Wise

Spamhaus rising? – Word to the Wise — Tue, 07 Feb 2012 23:20:24 +0000

[...] correlations and look at mail in a way that was simply impossible 2 or 3 years ago. This means they can better identify senders who had previously been able to slide in under the [...]

Comment on What blogs are you reading besides mine? by Ros Hodgekiss

Ros Hodgekiss — Mon, 06 Feb 2012 01:38:07 +0000

Haha, blatant shout-out to my gang at Campaign Monitor – we’re still trying our darndest to stay on the pulse when it comes to email design and development – http://www.campaignmonitor.com/blog

But in all seriousness, Litmus’ blog (http://litmus.com/blog), StyleCampaign (http://stylecampaign.com/blog), Email on Acid (http://www.emailonacid.com/blog) and Email Marketing Reports (http://www.email-marketing-reports.com/iland/) are my top picks. And Word to the Wise. Of course

Comment on What blogs are you reading besides mine? by Catherine Jefferson

Catherine Jefferson — Sat, 04 Feb 2012 19:06:39 +0000

I assume you mean blogs about email. :-) Most of my blog fodder for the MainSleaze blog isn't something I find in other blogs, but I read these semi-regularly: Al Iverson: Spam Resource John Levine: Internet Email Policy & Practice Ken Magill: The Magill Report Matt Vernout: Email Karma Mickey Chandler: Spamtacular Spamhaus: News Blog SURBL: News Page Like you, I'd like to see a few of them updated more frequently. I'd also like to have 48 hour days, never get tired, and know that I'll live another two hundred years.

Comment on IP Address reputation primer by Zustellbarkeit: Worauf es wirklich ankommt | Newsletter Blog

Zustellbarkeit: Worauf es wirklich ankommt | Newsletter Blog — Sat, 04 Feb 2012 14:59:44 +0000

[...] Zustellbarkeit liegt aber woanders: 77 % der Zustellprobleme resultieren aus einer schlechten Reputation der IP-Adresse des Versenders. Dabei ist dann gar nicht der Spamfilter das Problem, sondern die E-Mail wird [...]

Comment on What blogs are you reading besides mine? by Steve Henderson

Steve Henderson — Sat, 04 Feb 2012 09:11:23 +0000

Laura, I read:
http://www.email-marketing-reports.com/iland/

http://wearesocial.net/

http://www.smartinsights.com/email-marketing/email-creative-copywriting/asos-email-
creative/

http://www.returnpath.net/blog/intheknow/2012/01/dmarc-org-a-giant-step-forward-in-the-fight-against-phishing

http://econsultancy.com/uk/blog/8835-three-steps-to-keeping-email-marketing-simple-but-effective

http://www.whatcounts.com/2012/02/5-things-all-email-marketers-need-to-know/

http://dmaemailblog.com/2012/02/02/the-changing-face-of-emails-literally/

http://blog.deliverability.com/2012/02/dmarc-what-is-it-and-how-does-it-work-first-impressions-via-ntoper.html

And the two which I contribute to (occasionally):
http://www.communicatorcorp.com/BlogResources/tabid/83/articleType/ArticleView/articleId/387/DOs-and-DONTs-of-your-email-marketing-welcome-campaign.aspx

http://easyinbox.tumblr.com/post/14266092498/2012-eu-data-protection-directive-draft-proposal

Hopefully there are a couple of new ones in there for you.
Steve

Comment on GFI/SORBS considered harmful, part 2 by Nig

Nig — Fri, 03 Feb 2012 10:30:42 +0000

SORBS has decided that my ip address is to be selected for blacklist. They are unable to remove it from their black list for no real reason, their robot says so.
This organisation is corrupt and needs the www community to rebel against it to rid them from the internet. The internet will be a much better place without SORBS,
Don’t get me wrong. Spam is abhorrent, I do not condone it, what I want to see is the removal of the spammers ability to post, but to leave good honest people to do their own business in peace.

Comment on Can you verify email addresses in real time? by Just Jay

Just Jay — Thu, 02 Feb 2012 20:18:15 +0000

While it’s true that the particular technique outlined above will not accurately verify yahoo user accounts, the newer techniques being used by other smaller name services are about 93% accurate in verifying delivery capability. As for spam traps, that is an entirely different issue in which I have no real confidence in the primary players.

Comment on DMARC: an authentication framework by Robin Parnell

Robin Parnell — Tue, 31 Jan 2012 11:52:11 +0000

Thanks for the post Laura!

This is an exciting new addition to the deliverability box of tricks and it not only offers a good platform for authentication but as far as I understand it also offers a level of reporting.

This is however something that ESPs will have to consider carefully as to ensure whatever implementation they have is extendible and updatable.

At our ESP most clients have a custom sending domain and the emails are signed with a shared DKIM domain identity as some are on a shared IP address. Also, all the custom sending domains that clients have include an SPF (TXT) record. This has been easy to manage as we just use the “include:” switch in the SPF record which points to our primary domain, allowing us to update the SPF record on our side as required instead of asking each client to update their SPF records.

My questions are:

1) Does DMARC allow for dkim-identity sharing?
2) Does the _dmarc txt record have a switch to include a record from another source? Just like the SPF “include” rule)?