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	<title>Word to the Wise</title>
	<link>http://blog.wordtothewise.com</link>
	<description>Email, Delivery, Spam and more</description>
	<lastBuildDate>Fri, 12 Mar 2010 00:16:42 +0000</lastBuildDate>
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		<title>Troubleshooting email delivery</title>
		<description><![CDATA[Mark Brownlow has a post up explaining how he discovered some problems with delivery at Gmail by digging deeper into his statistics. Mark goes through his thought process including his initial conjecture on what might be causing the problems and then how he looked at the data to see if his supposition fit the data.
I [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/troubleshooting-email-delivery/</link>
			</item>
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		<title>Which is better UTF-8 or ISO-?</title>
		<description><![CDATA[Someone asked today on a mailing list whether they should be using UTF-8 or &#8220;ISO&#8221; encoding for sending email. What&#8217;s the best choice depends on some of the details of the situation, but here&#8217;s the answer I gave:
UTF-8 will work for pretty much anything, as it&#8217;s just an 8 bit encoding scheme for Unicode (which [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/which-is-better-utf-8-or-iso/</link>
			</item>
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		<title>Standardizing email metrics</title>
		<description><![CDATA[Slogging towards e-mail metrics standardization a report by Direct Mag on the efforts of the Email Experience Council to standardize definitions related to email marketing.
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		<link>http://blog.wordtothewise.com/2010/03/standardizing-email-metrics/</link>
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		<title>Transitioning Yahoo bound email from Goodmail certification</title>
		<description><![CDATA[In early February Yahoo announced they were no longer offering preferred delivery to Goodmail customers. By the end of March, Yahoo will have decommissioned the Goodmail specific mail handling servers. What does this mean for Goodmail customers who have no history of mail to the normal Yahoo mail exchanges? Will they have to go through [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/transitioning-yahoo-bound-email-from-goodmail-certification/</link>
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		<title>Yahoo decomissioning Goodmail MXs</title>
		<description><![CDATA[Yahoo announced today that they would be decommissioning the Goodmail specific MX machines as of March 24. Goodmail customers should talk to Goodmail about necessary transition issues. On Yahoo&#8217;s end, my understanding is that they are working to make the transition as painless as possible for the customers of Goodmail.
This seems to be the final [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/yahoo-decomissioning-goodmail-mxs/</link>
			</item>
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		<title>Improving the email interface</title>
		<description><![CDATA[Want an improved email interface? Then build it. 
There&#8217;s been an ongoing discussion about adding thumbs up / thumbs down style buttons to email clients. While I am dubious this is a useful feature or something that recipients will use, if there are others in the industry that think it would be useful then I [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/improving-the-email-interface/</link>
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		<title>With great wisdom&#8230;</title>
		<description><![CDATA[Guest Post by JD Falk
There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs.  Part of it, I&#8217;m sure, was because Laura&#8217;s not particularly ancient &#8212; and part was because it&#8217;s a shock to realize that people sent [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/with-great-wisdom/</link>
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		<title>A very young industry</title>
		<description><![CDATA[Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying
less than 20% of ppl in #emailmarketing have more than 2 yrs experience
I have this feeling that some of the industry wide issues with conflicts between &#8220;frat boys&#8221; and &#8220;utilitarians&#8221; is partly due to the lack of experience [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/a-very-young-industry/</link>
			</item>
	<item>
		<title>News and announcements: March 1, 2010</title>
		<description><![CDATA[Some news stories and links today.
Spamhaus has announced their new domain block list (DBL). The DBL is a list of domains that have been found in spam. 
The DBL is managed as a &#8220;zero false-positive&#8221; list, safe to use by production mail systems to reject emails that are flagged by it. The DBL includes URIs [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/03/news-and-announcements-march-1-2010/</link>
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		<title>Taking permission</title>
		<description><![CDATA[Permission is always a hot topic in email marketing. Permission is key! the experts tell us. Get permission to send email! the ISPs tell us.
Marketers have responded by setting up processes to &#8220;get&#8221; permission from recipients before adding them to mailing lists. They point to their privacy polices and signup forms and say &#8220;Look! the [...]]]></description>
		<link>http://blog.wordtothewise.com/2010/02/taking-permission/</link>
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