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	<title>Word to the Wise &#187; news</title>
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	<description>Email, Delivery, Spam and more</description>
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		<title>The hard sell works</title>
		<link>http://blog.wordtothewise.com/2010/10/the-hard-sell-works/</link>
		<comments>http://blog.wordtothewise.com/2010/10/the-hard-sell-works/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 01:01:10 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://blog.wordtothewise.com/?p=2113</guid>
		<description><![CDATA[Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD while battling hard sell marketing techniques.]]></description>
			<content:encoded><![CDATA[<p>Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD <a href="http://www.magillreport.com/Stupid-Marketer-Watch-Wheres-the-Magic/">while battling hard sell marketing technique</a>s. </p>
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		<title>Recent email marketing news</title>
		<link>http://blog.wordtothewise.com/2010/04/recent-email-marketing-news/</link>
		<comments>http://blog.wordtothewise.com/2010/04/recent-email-marketing-news/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 00:05:43 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://blog.wordtothewise.com/?p=1493</guid>
		<description><![CDATA[Apparently mentioning &#8220;affiliate&#8221; in a blog post brings out the blog spammers. I&#8217;ve had dozens of trackbacks on yesterday&#8217;s how to avoid affiliate spam. Oh, the irony. A bucket of announcements came out over the last week. The uber smart folks at Mailchimp have a new iPad app called Chimpadeedoo. This app lets merchants collect [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently mentioning &#8220;affiliate&#8221; in a blog post brings out the blog spammers. I&#8217;ve had dozens of trackbacks on yesterday&#8217;s how to avoid affiliate spam. Oh, the irony.</p>
<p>A bucket of announcements came out over the last week.</p>
<p>The uber smart folks at Mailchimp have a new iPad app called <a href="http://www.mailchimp.com/blog/chimpadeedoo-a-mailchimp-app-for-the-ipad/">Chimpadeedoo</a>. This app lets merchants collect email addresses at the point of sale, on an iPad sitting next to the register. Given the troubles my clients have run into when trying to collect addresses in their brick and mortars, this is definitely a product whose time has come.</p>
<p>Venkat talks about a <a href="http://spamnotes.com/2010/04/19/recent-spam-litigation-activity-in-california-courts.aspx">few anti-spam cases</a> making their way through California courts and how the courts seem to be siding with the plaintiffs recently.</p>
<p>On the lawsuit front, John Levine posts about peacefire.org <a href="http://weblog.johnlevine.com/Email/peacespam.html">losing an anti-spam case</a> due to the Gordon v. Virtumundo case.</p>
<p>ReturnPath and Liveclicker have partnered to bring <a href="http://www.returnpath.net/blog/2010/04/return-path-partners-with-live.php">video to email</a>. I know marketers are all for video in email, but I can&#8217;t get excited about it. I read fast and videos always seem to take to long to watch. I don&#8217;t have a feel, though, for how much the average email recipient wants video in their mailbox.</p>
<p>Stephanie Miller from ReturnPath has a <a href="http://www.returnpath.net/blog/2010/04/mailbox-providers-suggest-coll.php">summary of a talk</a> given by representatives from Hotmail and Yahoo at the Email Insider&#8217;s Summit sponsored by Mediapost. Both ISPs emphasized the need for senders to engage their recipients.</p>
<blockquote><p>priority number one is to make sure that only messages that are welcome and valued by end user subscribers reach the inbox.</p></blockquote>
<p>The secret to email marketing: send mail people want to receive.</p>
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		<title>News and announcements: March 1, 2010</title>
		<link>http://blog.wordtothewise.com/2010/03/news-and-announcements-march-1-2010/</link>
		<comments>http://blog.wordtothewise.com/2010/03/news-and-announcements-march-1-2010/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 00:35:13 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[privacy protection]]></category>
		<category><![CDATA[Spamhaus]]></category>

		<guid isPermaLink="false">http://blog.wordtothewise.com/?p=1301</guid>
		<description><![CDATA[Some news stories and links today. Spamhaus has announced their new domain block list (DBL). The DBL is a list of domains that have been found in spam. The DBL is managed as a &#8220;zero false-positive&#8221; list, safe to use by production mail systems to reject emails that are flagged by it. The DBL includes [...]]]></description>
			<content:encoded><![CDATA[<p>Some news stories and links today.</p>
<p>Spamhaus has announced their new <a href="http://www.spamhaus.org/dbl/">domain block list</a> (DBL). The DBL is a list of domains that have been found in spam. </p>
<blockquote><p>The DBL is managed as a &#8220;zero false-positive&#8221; list, safe to use by production mail systems to reject emails that are flagged by it. The DBL includes URIs (domains/hostnames) which are used in spam including phishing, fraud/&#8221;419&#8243; or domains sending or hosting malware/viruses.</p>
<p>[...]DBL has a monitored automated self-service removal system.</p></blockquote>
<p>There are more changes over at AOL. Annalivia has announced she is <a href="http://www.annaliviaford.com/2010/03/closing-chapter-saying-goodbye.html">leaving AOL</a>.  Anna has done an immense amount of work with senders over the years and her departure is definitely going to leave a hole. Drop by her website and wish her luck. </p>
<blockquote><p>What this means to you: escalation paths and such are still being worked out, but the India Postmaster team and I have spent a lot of time working together in the last couple months; they&#8217;ll take care of you. The <a href="http://postmaster.info.aol.com/">AOL postmaster website</a> and <a href="http://postmaster.info.aol.com/cgi-bin/plugh/check_ip.pl">reputation tool</a> should also be useful. I&#8217;ll provide any further information as I get it.</p></blockquote>
<p>Via <a href="http://www.spamresource.com/2010/03/identify-anonymous-domains-with.html">Al Iverson</a>, there&#8217;s a new informational source at <a href="http://anonwhois.org/">anonwhois.org</a>. This provides a list of domains registered behind privacy protection services. </p>
<p>Recently at MAAWG I had the opportunity to listen to a talk by <a href="http://www.josephmenn.com/index.php">Joseph Menn</a> author of <em>Fatal System Error: The Hunt for the New Crime Lords Who are Bringing Down the Internet</em>. He was a very engaging and entertaining speaker who really seemed to understand the interplay between organized crime and spammers. </p>
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		<title>News from MAAWG</title>
		<link>http://blog.wordtothewise.com/2010/02/news-from-maawg/</link>
		<comments>http://blog.wordtothewise.com/2010/02/news-from-maawg/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 20:25:13 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Bizanga]]></category>
		<category><![CDATA[cloudmark]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[ReturnPath]]></category>
		<category><![CDATA[SFMAAWG2010]]></category>
		<category><![CDATA[spammers]]></category>

		<guid isPermaLink="false">http://blog.wordtothewise.com/?p=1271</guid>
		<description><![CDATA[During MAAWG a number of companies in the email space announce new initiatives, mergers, products and the like. This MAAWG is no different. Spammers adjust to security trends. This is not really news, spammers have been adjusting to new security measures since folks started blocking from: addresses back in &#8217;95 and &#8217;96. The tactics are [...]]]></description>
			<content:encoded><![CDATA[<p>During MAAWG a number of companies in the email space announce new initiatives, mergers, products and the like. This MAAWG is no different.</p>
<p><a href="http://www.mercurynews.com/breaking-news/ci_14413332">Spammers adjust to security trends</a>. This is not really news, spammers have been adjusting to new security measures since folks started blocking from: addresses back in &#8217;95 and &#8217;96. The tactics are different and developing, but for every security hole that is blocked, spammers will search for another hole to exploit. The unfortunate truth is that end user is the weak point, and spammers and scammers are very very good at social engineering.</p>
<p><a href="http://searchsecurity.techtarget.com/news/article/0,289142,sid14_gci1387262,00.html">Spam statistics stalemate</a>. Spam is still accounting for approximately 90% of all email traffic.</p>
<p><a href="http://www.infosecurity-magazine.com/view/7369/cloudmark-acquire-bizanga/">Cloudmark acquires Bizanga</a>. I talked to some of the Cloudmark folks and they seem very excited with their acquisition of the Bizanga MTA and email technology.</p>
<p><a href="http://www.prnewswire.com/news-releases/bizanga-store-launched-84520072.html">Bizanga Storage announced</a>. Bizanga Store is a scalable storage system brought to you by some of the people who were instrumental in building the Bizanga MTA acquired by Cloudmark.</p>
<p><a href="http://www.returnpath.net/blog/2010/02/rpost-and-return-path-announce.php">ReturnPath announced partnership with RPost</a>. Yet more ongoing changes in the certification field.</p>
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		<item>
		<title>Sending too much mail</title>
		<link>http://blog.wordtothewise.com/2009/11/sending-too-much-mail/</link>
		<comments>http://blog.wordtothewise.com/2009/11/sending-too-much-mail/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:21:40 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://blog.wordtothewise.com/?p=925</guid>
		<description><![CDATA[Not having policies restricting the amount of mail any customer or recipient receives may lead to higher spam complaint rates and blocking warns the DMA Email Marketing Council. HT: Box of Meat]]></description>
			<content:encoded><![CDATA[<p>Not having policies restricting the amount of mail any customer or recipient receives <a href="http://www.silicon.com/retailandleisure/0,3800011842,39671619,00.htm">may lead to higher spam complaint rates</a> and blocking warns the DMA Email Marketing Council.</p>
<p>HT: <a href="http://boxofmeat.net/post/257035542/toomuchemail">Box of Meat</a></p>
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